Marissa O’Connor, director of social media strategy at the Arizona Coyotes, has tips on how you can do the same for your team 

                                                                                                                                                          Photo Credit: SnapStream 

Examining the current state of local TV news, we notice two trends. 1.) Local TV viewership is declining, and 2.) About 6 in 10 Americans get their local news from social media.

With Thanksgiving this week, we're thinking about all of the ways that SnapStream customers are simply the best. To thank you for being so amazing, we're giving out "SnapStream: Made in Techxas" t-shirts (read below to find out how to get yours).

If you're not following The Maury Show on Twitter, you're missing out on some quality entertainment. The show has been around since 1991, and just aired it's 3,000th episode. The success of The Maury Show isn't waning anytime soon as they continue to make strides via social media and fan engagement. 

Paul Faulhaber is the executive producer of The Maury Show and realizes the importance of social media in the daytime television landscape.  He decided to bring in Snapstream as a tool for the digital producers, Eric Hanson and Kristin Scheele, to grow the social media presence of The Maury Show.

Kristin and Eric spoke with us about how The Maury Show is harnessing the passion of their fans to deliver real-time engagement

Started in 2005 as a print publication, The Washington Examiner is today one of our most active social customers. They're dedicated to engaging readers by bringing them the latest in breaking news and politics.  

One of the driving forces behind this engagement is Sean Langille (fun fact about Sean, he started writing for his city newspaper when he was in 2nd grade). He was nice enough to chat with us about best practices for social engagement and what life was like before SnapStream.

Good news everyone! We’ve just launched a quick update to SnapStream so you can now upload up to 140 second TV clips natively to Twitter (the limit used to be 30 seconds).

It’s time to put the old, laborious ways back on the bench, bring SnapStream into the game, and give fans the play-by-play posts they deserve. Social media connects fans with their favorite teams, but sharing action-packed visual content used to be a taxing process—long wait times, screenshots, numerous uploads and downloads.

The 2016 presidential election cycle has been as unpredictable as any election in recent memory with over 20 sanctioned debates, numerous “town hall” discussions and countless candidate speeches. News organizations have been overwhelmed with an unprecedented volume of visual content to share with their viewers.

While debates have been broadcast on television since 1960 (the famous Kennedy-Nixon debates), there has been a seismic shift in the way the presidential debates have been covered in the media this election cycle. The New York Times said it best: political GIFs have become the new sound bites of the 2016 campaign season.

Well this is just a tremendous GIF. #BenghaziCommittee pic.twitter.com/Bnpi6rcQ43

— Dan Zak (@MrDanZak) October 22, 2015

I’ll have to admit, I don’t follow “NBA Twitter” that often. I should since I work for a company that enables sports and news organizations to post TV clips and GIFS to social media. But with the All-Star game around the corner, it had me thinking, “am I missing out on anything?” A New Republic article talked about how Twitter has changed the way we watch the NBA, so I decided to see what all the fuss was and experience it for myself. That night, not only did I watch, what many have called, “the best dunk contest of all time” but I was even more entertained by everyone’s online reactions.

NBA Twitter was in a frenzy and I was happy to now be a part of it. Move over Dominique Wilkins, the new "human highlight reel" is NBA Twitter.