SnapStream Series: The Future of Broadcast Monitoring & Compliance 

This is the second blog post of a three-part series on a future of addressable TV ads 

Examining the current state of local TV news, we notice two trends. 1.) Local TV viewership is declining, and 2.) About 6 in 10 Americans get their local news from social media.

Recently, I attended the Texas Association of Municipal Information Officers (TAMIO) conference in College Station, TX. There was one session that really grabbed my attention, it was the session amazingly named: “Better than beer money! 101 ways to spend your PEG funds.” Based on the reaction and conversation that I heard regarding this session, I knew that this was one that I definitely wanted to attend!

What are PEG Funds?

PEG funds are simply funds that are provided to a local government to help support their public access channel(s). These funds can be easily applied to capital expenditures for the channel, for items such as cameras, lights, audio equipment and so forth. The main stipulation for the use of the funds is that they have to be used for broadcasting and running the channel. So, what other projects could these funds be used for? SnapStream?

I was deep in marketing-land on Thursday (also known as "writing a case study"), when I heard about the US Airways plane that crash-landed in the Hudson. I grew up in Houston, but lived in NYC for 5 years and moved back last year. I still have lots of friends there...so when I hear news like that coming out of NY I still feel like it's My News and it feels personal. Within minutes, my boss showed me that rescue picture that Janis Krums took from the ferry and posted to Twitter. I was really amazed by how quickly that picture got out. I watched as the number of "views" went from the dozens to the thousands. It was posted and cross-posted on lots of different blogs as the page views overloaded the Twitter server. Twitter is an amazing thing. I posted it to my Facebook page; I had friends in NY who learned of the plane crash from my Facebook post. Incredible.

In this half-hour podcast, Rakesh talks with Matt about how different industries - including entertainment programs like "The Soup" - are using SnapStream TV search servers, and why. Check out the podcast here:

Sometimes, we hear about cool and unexpected ways that our customers are using our TV search technology. This one example.

The Las Vegas Convention center is huge at 3.2 million square feet and while at the National Association of Broadcasters show in Las Vegas, SnapStream only occupies 100 sq. ft. of that space. And based on feedback from visitors last year, we know that the SnapStream booth was hard to find.