It’s not enough to post a video clip directing fans to a livestream

Marissa O’Connor, director of social media strategy at the Arizona Coyotes, has tips on how you can do the same for your team 

Instead of highlighting the top brands and atheletes in social media sports, we decided to highlight the top 5 sports social media practitioners. These are individuals that have gained a tremendous following because they're a driving force behind the future of sports media. They don't just want to be heard, they want to build a community, adding value to the industry by starting an actual conversation. We learn new things everytime we read one of their tweets... and we know you will too.

It’s time to put the old, laborious ways back on the bench, bring SnapStream into the game, and give fans the play-by-play posts they deserve. Social media connects fans with their favorite teams, but sharing action-packed visual content used to be a taxing process—long wait times, screenshots, numerous uploads and downloads.