SnapStream Blog

The WatchESPN App is Gone. Now What?

December 18 2019 by Tina Nazerian

Developers               Loudness Graph_Dec_5.                          watch-espn-logo (1)                     

Earlier this year, ESPN killed its WatchESPN App. Now, all of ESPN’s streaming content is bundled into the ESPN app.

You might have been using the WatchESPN App to screen grab content you could then post to your sports team’s social media page. You can’t do that with the main ESPN app—it detects when users are trying to screen grab content. However, there’s a way you can still clip and share your sports team’s memorable moments—with SnapStream.

 

Clip & Share Moments from Live Video & Broadcast TV  

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With SnapStream, you can clip and share any moment from broadcast TV and your own live video feeds. Specifically, you can create screenshots and frame-accurate GIFs and video clips. Then, with just a few clicks, you can email that content to anyone, or instantly post it to Facebook, Twitter, or YouTube. 

 

Make Clipping & Sharing a Collaborative Process

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If you and your colleagues are live tweeting one of your team’s games, you can do so collaboratively—for example, you can divide up the work so that certain people create clips, and others look at those clips and decide which ones to post. SnapStream makes it easy to have that kind of workflow. It enables users to set clip points, and create and save bookmarks of those clips. Then, your colleagues can access those bookmarks and choose which ones to post.

 

Crop Clips for Instagram & Snapchat

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SnapStream makes having Instagram and Snapchat-ready posts easy. There’s no need to use an additional editing tool. You can create screenshots, GIFs, and video clips with square dimensions, 9:16 dimensions, 16:9 dimensions, and 4:3 dimensions right within SnapStream.


SnapStream makes live video and  broadcast TV social. Our technology lets users instantly capture, create, and share video clips, GIFs, and screenshots to Twitter, Facebook, and YouTube, as well as create square and vertical clips for Instagram, Snapchat, and TikTok. SnapStream's customers include BuzzFeed, Major League Soccer, and the Arizona Coyotes.

3 Ways to Give Your Election Coverage a Leg Up

November 26 2019 by Tina Nazerian

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Much of the national conversation about the 2020 presidential election happens on TV—and being able to search, track, and clip that conversation can give your election coverage a leg up. 

 

Find Exact Moments

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Maybe you missed a candidate’s appearance on a news show, or simply didn’t catch a particular comment she or he made during a debate. With SnapStream, you can search through the closed captioning text and program guide data for all the TV shows you have recorded to instantly find the exact moments you’re looking for. 

You can search for a particular candidate’s name (such as “Bernie Sanders”), and even refine your search to find narrower matches (such as “Bernie Sanders” and “Elizabeth Warren”). 

 

Track Mentions with TV Alerts

Bernie Sanders-and-Elizabeth-Warren-TV-Alerts

With SnapStream’s TV Alerts feature, you can get consistent emails about the search terms that matter to you and your reporting. 

Each SnapStream TV Alert is made up of one or more search queries (ranging from simple to advanced). You can set up an unlimited number of TV Alerts, and dictate the frequency and time of day you get them.  

For example, you can set up TV Alerts for the search terms “Bernie Sanders,” and “Elizabeth Warren” to appear in your inbox every day at 9 AM. 

Additionally, you can send TV alerts to as many people as you’d like. 

 

Clip Videos for Increased Engagement on Social Media 

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Did a candidate say something surprising on TV? Did a commentator or spokesperson make an interesting, insightful comment about the election? 

While you can write out a tweet or Facebook post quoting what was said, doing so takes away a lot of the nuance. Creating a video clip of that moment and sharing it on social media would be more powerful. Your followers would not only get to listen to what was said, but they’d also be able to glean additional context, such as tone and body language. 

They’d also be more likely to engage with your posts. On Twitter, for example, tweets with video get 10x more engagement than those without. 

With SnapStream, you can clip any moment from broadcast TV to create a video, GIF, or screenshot. You can then instantly share that moment to Twitter, Facebook, and YouTube. You can also vertically crop clips for sharing on Snapchat, Instagram, and TikTok.

 


SnapStream makes broadcast TV searchable, and live video and broadcast TV social. Users can find any moment and mention on TV by searching closed captioning data and setting up TV Alerts. They can also instantly capture, create, and share video clips, GIFs, and screenshots to Twitter, Facebook, and YouTube, as well as create square and vertical clips for Instagram, Snapchat, and TikTok. SnapStream's customers include BuzzFeed, Politico, CNN, and the Media Research Center. 

Twitter LiveCut & SnappyTV Alternative: 3 SnapStream-Powered Posts with 500k+ Views

November 22 2019 by Tina Nazerian

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The deadline for finding a SnappyTV alternative is approaching. SnappyTV will shut down on December 31. Twitter LiveCut, the tool Twitter has replaced it with, has limited functionality

SnappyTV versus Twitter LiveCut vs SnapStream

To keep your momentum on social media, it’s important to find a powerful SnappyTV alternative that enables you to record, clip, and share moments from live video and broadcast TV. 

With SnapStream, you can do everything you did with SnappyTV—and more. Here are three SnapStream-powered sports social media posts that got over half a million views. 

 

1) LSU Football's FB Clip of Marcus Spears's ESPN Appearance 

LSU Football alumnus Marcus Spears appeared on ESPN’s Get Up! show after the LSU Tigers won their first game against the Alabama Crimson Tide since 2011. Using SnapStream, LSU Football clipped his appearance on the show and posted it on its Facebook page. 

The post got more than 600,000 views, close to 9,000 shares, and almost 10,000 likes. 

 

2) The St. Louis Blues’ Tweet of the Stanley Cup Final

In June 2019, the St. Louis Blues won the Stanley Cup for the first time. 

Their social media team tweeted a video clip of the final few seconds of that fateful game—and the players hugging each other and celebrating their historic win. That tweet garnered 2.2 million views, more than 15,000 retweets, and close to 50,000 likes. 

 

3) SportsNet New York’s Tweet of a Quinnen Williams Moment

During a press conference, Quinnen Williams, a defensive tackle for the New York Jets, had an awkwardly funny moment. 

SportsNet New York clipped and instantly posted that video on Twitter. It went viral, getting 3 million views, more than 7,000 retweets, and more than 28,000 likes. 

 


Looking for a SnappyTV alternative?  With SnapStream, you can ingest HLS and RTMP streams, natively export content to a variety of third-party services, record and search TV, and do a lot more. 

SnapStream Product Demo (watch now)

Replacing SnappyTV Webinar - Recording

 


SnapStream makes live video and  broadcast TV social. Our technology lets users instantly capture, create, and share video clips, GIFs, and screenshots to Twitter, Facebook, and YouTube, as well as create square and vertical clips for Instagram, Snapchat, and TikTok. SnapStream's customers include BuzzFeed, Major League Soccer, and the Arizona Coyotes.

Ask These 3 Questions During Your Search for a SnappyTV Alternative

November 09 2019 by Tina Nazerian

Snappy Question                                                                                   

SnappyTV is going away December 31, 2019—meaning users have just several weeks left to find an alternative (LiveCut, the tool Twitter is replacing SnappyTV with, has limited functionality). 

You should ask these three questions as you search for your new solution.

 

What kind of streams does this tool support? 

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Depending on your organization’s needs, you might use either RTMP or HLS streams, or both. However, Twitter LiveCut doesn’t support HLS streams—it only supports RTMP streams. 

When doing your research, ask what streams the product you’re considering supports. Having the option to use multiple types of streams gives you and your team flexibility.

 

Does this tool have broad native support for CDNs and OVPs?

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You might also want to be able to natively export the clips you create to a variety of third-party services, such as Dropbox, Google Drive, and YouTube. Twitter LiveCut does not support natively exporting to any third-party platforms. 

If you need to use OVP, CDN, and MAM services, make sure the tool you’re considering natively integrates with them. That way, you won’t have to resort to manually downloading clips and then uploading them to third-party services.

 

Does this tool record TV in addition to live video? 

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Having recordings of broadcast TV in addition to recordings of your own video feeds can give you more content to use. You can bolster your organization’s social media accounts by creating and posting video clips, GIFs, and screenshots from your own feeds as well as from broadcast TV. 

Make sure that the tool you’re evaluating has a built-in Electronic Program Guide (EPG) to easily schedule recordings of different channels. Closed caption-based search is another powerful feature. It can make finding great content easy. 

For example, say a leader at your organization gets invited as a guest on a news program. A tool that enables you to search through the closed captioning data to find that TV appearance, create a clip of it, and share that clip to your organization’s social media accounts can ultimately lead to more engagement from your followers. 


Looking for a SnappyTV alternative?  With SnapStream, you can ingest HLS and RTMP streams, natively export content to a variety of third-party services, record and search TV, and do a lot more. 

SnapStream Product Demo (watch now)

Replacing SnappyTV Webinar - Recording

 


SnapStream makes live video and broadcast TV social. Our technology lets users instantly capture, create, and share video clips, GIFs, and screenshots to Twitter, Facebook, and YouTube, as well as create square and vertical clips for Instagram, Snapchat, and TikTok. SnapStream's customers include BuzzFeed, Politico, and the Arizona Coyotes. 

Seeking a SnappyTV Replacement? Here’s How SnapStream Can Help

September 27 2019 by Tina Nazerian

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In July 2019, Twitter announced that it would be sunsetting SnappyTV by December 31, 2019, and replacing it with LiveCut, which is now part of its own Media Studio. 

If you’re looking for a SnappyTV replacement for your social media team, SnapStream might fit your needs. We’ve been making TV social since 2015. Here are some of the features our hundreds of customers, including BuzzFeed, Politico, and Talking Points Memo, use to share TV and live video to Twitter, Facebook and a variety of other OVPs and CDNs.

 

Live Tweeting and More Direct Social Sharing

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Using SnapStream to live tweet a moment from a football game. 

With SnapStream, you can clip a video or create a screenshot or GIF and instantly share it to your Twitter, Facebook, and YouTube accounts—all within one interface. No need to manually download a clip or open a new tab. 

You can customize permission settings to control which users have the ability to share content to your organization’s social media accounts. 

 

Editing Tools

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Using SnapStream to vertically crop a clip to a 9:16 aspect ratio. 

You can vertically crop clips within SnapStream for Instagram, Snapchat, and TikTok. You can crop clips to a number of dimensions—square, 9:16, 16:9, and 4:3. 

And regardless of which social media channel you want to push your content to, you can use SnapStream to add watermarks (such as your organization’s logo) and meme text.

 

TV Search and TV Alerts 

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Searching for TV mentions of the term "Microsoft" with SnapStream. 

Need to find an exact moment of TV? SnapStream’s TV Search uses closed captioning text and program guide data for all the TV shows you’ve recorded to instantly find “a needle in a haystack” on broadcast TV. 

SnapStream’s TV Search can comb through your entire library in seconds (even if your recordings go back for years). The advanced language algorithms correct the transcripts and make them more readable. They also identify syntax clues that make your search more reliable and useful. 

You can search for your organization’s name, the name of a public figure, and more. You can also refine your search using boolean and other operators (for example, you can search “White House” or “Oval Office.”) 

If you want to keep track of a particular keyword, such as “Houston Rockets,” you can create a TV Alert and get a notification in your inbox whenever that keyword is mentioned on TV.

 

Integration with 3rd Party Services

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The 3rd party services SnapStream supports. 

With SnapStream, you can get your video files where they need to be by natively exporting them to a variety of cloud services. 

SnapStream has native support for a broad set of cloud storage, OVP, CDN, and MAM services: 

  • Box.com 
  • Dropbox 
  • Google Drive 
  • OneDrive
  • Google Cloud Storage
  • Amazon S3
  • Azure Blob Storage
  • YouTube 
  • Vimeo
  • Ooyala 
  • Brightcove 
  • Sony Ci Media 
  • Frame.io

After you push your video files to a cloud service, you can archive them to save storage space within SnapStream.

 

Workflows

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An overview of how SnapStream's Workflows feature works. 

Workflows in SnapStream let you save time by swiftly automating tasks using simple dropdown menus. 

You can configure Workflows to trigger on certain events (such as “Recording Finished” or “Clip Created”) and then take a sequence of actions, such as moving or copying a file, or exporting a file to a third party cloud storage provider. 

 

SnapStream Product Demo (watch now)

Replacing SnappyTV Webinar - Recording

 

SnapStream makes TV social. Our technology lets users instantly capture, create, and share HD quality video clips, GIFs, and screenshots to Twitter, Facebook, and YouTube, as well as create square and vertical clips for Instagram, Snapchat, and TikTok. SnapStream's customers include BuzzFeed, Politico, and CNN.

How Twitter’s LiveCut Compares to SnappyTV

September 27 2019 by Tina Nazerian

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In July 2019, Twitter announced that it would be sunsetting SnappyTV by December 31, 2019, and replacing it with LiveCut, which is now part of its Media Studio. Both tools let you create clips from live or recorded feeds, and also let you directly share clips to Twitter.  

However, there are a few differences between the two tools as well (note: we aren't covering other tools, such as SnapStream, in this post. You can learn more about SnapStream's features here). 

 

Feature SnappyTV Twitter LiveCut
Sharing to Twitter Yes Yes
Creating clips from live or recorded feeds Yes  Yes
Sharing to Facebook & YouTube Yes No
Creating GIFs & screenshots Yes No
Supports exporting to CDNs & OVPs Yes No
Supports both RTMP & HLS streams Yes No

  

Twitter LiveCut Only Lets You Directly Share to Twitter

It’s important to post your content to a variety of social media channels, so you can reach different types of audience members (for example, Instagram users tend to be younger)


SnappyTV would let you directly push your content to a variety of social media channels, including Twitter, Facebook, and YouTube. However, LiveCut will only let you directly share videos to Twitter. If you want to share a video you created with LiveCut to another social media platform, you’ll have to download the video file and manually post it, which will delay how fast you can get your content to Facebook and YouTube.

 

You Can't Create GIFs and Screenshots with Twitter LiveCut

GIFs and screenshots are some of the most popular types of content to use on social media. They help add variety to your social media strategy—and a great GIF can go viral and become part of the online conversation. 

While SnappyTV would let you create GIFs and images in addition to video clips, LiveCut only lets you create and share video clips.

 

Twitter LiveCut Doesn't Support CDNs and OVPs

Third-party Content Delivery Networks and Online Video Players like Brightcove and Ooyala are integral for many organizations. While SnappyTV supported a few different CDNs and OVPs, LiveCut does not support any third-party platforms. 

That means that with LiveCut, anytime you want to upload a clip to a third-party CDN or OVP, you’ll have to download it and manually do so.

 

Twitter LiveCut Doesn't Support HLS Streams

Your organization might use a variety of content stream formats, including both RTMP and HLS streams. 

You can ingest both RTMP and HLS streams in SnappyTV. However, with LiveCut, your only option is to use RTMP streams.


SnapStream makes TV social. Our technology lets users instantly capture, create, and share HD quality video clips, GIFs, and screenshots to Twitter, Facebook, and YouTube, as well as create square and vertical clips for Instagram, Snapchat, and TikTok. SnapStream's customers include BuzzFeed, Major League Soccer, and the Arizona Coyotes. 

SnapStream Product Demo (watch now)

Replacing SnappyTV Webinar - Recording

 

 

What’s New in SnapStream 9.3

August 21 2019 by Tina Nazerian

SnapStream 9.3 brings you clipping across recordings, new task notifications, 3x playback in the web player, and more than 75 bug fixes and improvements. You can see these new features in action by watching our on-demand webinar. Here’s what we’ve added and improved: 

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A few of the highlights:

  • Clipping Across Recordings 
  • New Task Notifications 
  • 3x Playback

Clipping Across Recordings

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SnapStream 9.3 lets you clip across recordings without missing a frame. Did your show start early or late? No need to worry. As long as you’re recording a feed continuously, you’ll get a merged timeline in the player. 

To get started, load the recordings you want in the player and clip across them. The result? A seamless clip from point to point.

 

New Task Notifications 

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The revamped notification system in SnapStream 9.3 lets you minimize, dismiss, or even retrieve tasks later. You can control how much of your screen notifications cover. 

To minimize a notification, click the “-” bar on the top-right pane.

 

3x Playback

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Save even more time watching clips with 3x playback in SnapStream 9.3. 

Every single frame will play at 3x the speed. And the pitch corrected audio means you won’t hear chipmunk voices. 

To play a clip at 3x the speed, go to the playback speed settings in the player and select “3x.”

 

More

SnapStream 9.3 has over 75 other bug fixes and improvements, like improved HLS recording. Please read the full release notes

 

Schedule Upgrade to 9.3

(Usually 1 hour) 
SnapStream’s support team will perform the upgrade via a remote session.

 

Watch On-Demand Webinar: SnapStream 9.3

See SnapStream 9.3 in action. 

Make the Most of Posting Constraints in College Athletics: Tips from LSU Athletics’ Todd Politz

July 22 2019 by Tina Nazerian

It’s not enough to post a video clip directing fans to a livestream


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If you're part of the digital media team for the athletics department at a college or university, it’s likely that you’re working with restrictions—your conference probably has an agreement with a television rights holder (such as ESPN) that limits how many videos can go on social media feeds while a game is live. And if you work in pro sports, you know that some leagues have their own posting rules. 

Todd Politz regularly navigates those types of restrictions. As the director of digital media at Louisiana State University Athletics, he oversees best practices for all of the social media accounts for the school's 21 varsity teams. 

For each of those sports, there are one or two individuals who actually make the social media posts, as well as multiple others (such as photographers, videographers, and secondary communications assistants who are clipping from SnapStream) who contribute to content during a live event.

Throughout his 20 years at LSU Athletics, Politz has seen social media change how fans engage with their favorite college sports teams. He’s also mastered how to smartly work within the social media restrictions LSU Athletics faces as part of the Southeastern Conference’s agreement with ESPN so he can create genuine connections between fans and the LSU Tigers and Lady Tigers

Here are his top tips on how you can do the same for your college or university’s athletics department to drive your fandom.

 

Use Video Clips to Drive Fans to the Livestream

A Twitter post with a video clip of an LSU Baseball game and a link to the livestream.

Specifically, ESPN dictates that the Southeastern Conference schools in its agreement can only post 10 videos and GIFs per live game for each sport, with the exception of football and men’s basketball, for which schools can’t put any videos or GIFs directly to their social media accounts during the live event window. 

Politz notes that he and his team do their best to promote ESPN’s livestreams of their events. Typically, they’ll include a link to the livestream on WatchESPN (or the platform the game is being played on) when they post to Twitter, Facebook, and Instagram. 

And although some sports at LSU can’t be streamed live, Politz says “there are certain allowances ESPN makes to let us use clips from a game that is going on as part of our social media strategy.” 

Politz often uses SnapStream to clip parts of a live game and put those clips on different social platforms to drive fans “to either the livestream or the fact that an event is going on.”

 

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A look at the social media universe of LSU Athletics.

 

Be Selective About the Clips You Post

A video clip LSU Baseball posted on its Twitter account during a a game. 

Politz notes the importance of being selective about the clips you post. Just because you can post 10 videos per live game for some sports doesn’t mean you should. He brings up LSU baseball as an example. 

“It’s rare that we will have 10 really strong moments in a game,” he explains. “Of course, we’re trying to not dilute our feed with every strikeout.” 

He and his team look for moments that they think fans will appreciate, such as home runs, touchdowns, and other game-changing plays that put an LSU Athletics team in the lead. 

 

Be the First to Get your Game Clip out There

LSU was the first to post this video clip (ahead of other organizations). 

Politz says that he and his team can put out a clip of a memorable moment within 45, 60 seconds of it happening and engage fans. 

“By the time they're finished cheering and enjoying it with their friends, we can have it where they can relive it on social media.” 

However, he stresses that getting the clip out quickly isn’t enough. You have to be the first to post the clip. Timeliness matters. 

“If you get your video out there first, you’re probably going to have the best opportunity for it to go viral,” he says.

 

Use GIFs to Turn Small Moments into Big Ones

An example of a GIF on LSU Football's Twitter account.

Capturing and posting the “little things” that happen during a game can be extremely impactful. 

“You can have a small moment that we create a GIF out of that is very ordinary,” Politz says. “However, it ends up having a big impact.” 

He brings up a hypothetical example. If LSU’s baseball players stack hats on top of one of their teammates in the dugout, it would be great to create a GIF out of that moment. 

“They stack 30 hats on top of each other, and you make a very quick GIF out of that to talk about baseball traditions or superstitions or things like that and use it not necessarily right after it happens, but later on, to talk about [it] being…. time to rally,” Politz says. “You can use something like that to re-engage what was a great moment from a previous rally into today's game.”

And sometimes, certain moments that happen in a game can go on to define a narrative amongst fans, like the “rally possum” baseball game LSU played against the University of Arkansas in 2016. LSU was losing when suddenly, a baby possum ran onto the field. After LSU facilities staff captured the possum, LSU ended up winning the game. In fact, they won 12 out of their next 14 games.

“It’s still referenced when our team is behind,” Politz notes. 

He says he and his team use SnapStream to create GIFs as much as they use it to create video clips. One benefit of GIFs? 

“You can hold onto those moments that will be instantly recognizable to your fanbase, but you can use them two, three years later, and they still resonate.” 


At SnapStream, we make video social, whether it's from TV or an in-stadium feed. We're what LSU Athletics and other college athletics and pro sports teams use to grow their fandoms by instantly capturing, creating, and sharing high-quality video clips, GIFs, and images to a variety of social media platforms, including Twitter, Facebook, and Instagram.

3 Ways the Arizona Coyotes Celebrate and Grow Their Fandom

July 11 2019 by Tina Nazerian

Marissa O’Connor, director of social media strategy at the Arizona Coyotes, has tips on how you can do the same for your team 


marissa-blog-header

If you are part of the marketing or communications department of a sports team, chances are you’re busy growing your team’s fandom (fans’ enthusiasm about your team)—and you know that social media plays a growing and critical role in doing so.

However, social media “never sleeps,” says Marissa O’Connor, director of social media strategy at the Arizona Coyotes, and some brands fall into the trap of “trying to do too much.”

O’Connor has several tips on how sports teams can use social media in a smart, strategic way to build their fandoms. 

 

Know Your Audience 

An Instagram post showcasing some Arizona Coyotes players doing community service.

Some brands try to create social media posts or comments around a national event, trending topic, or popular meme. But O’Connor says that brands can’t “take advantage of every topical conversation.” Not everything will resonate with a team’s particular brand or fanbase. 

She says that to narrow down what content to focus on, the sports team’s social media strategists should start by examining whether they have a “brand bible” or a mission statement they can circle back to. 

Next, they should consider who they’re talking to. Ultimately, a team’s social media posts should please fans, whether they are fans of the team or one of the players in particular, or the sport in general. 

“You’re not trying to please the entire internet,” she says. 

A huge part of the Coyotes’ brand is giving back to the community, she explains. When she and her coworkers are making their content calendar, they keep that in mind. If their players will be doing a community service project, or if the team will be donating money to a cause, they add it to their content plan for the week. 

“Remind yourself and your team of your mission and what you're really trying to do,” she says.

 

Tailor Your Message Based on the Social Media Channel 

A video the Arizona Coyotes social media team made with SnapStream and then posted on Twitter.

Different social media accounts have different audiences. O’Connor stresses that it’s important to put each audience first and tailor your content appropriately. In the case of the Coyotes, their Facebook audience is the oldest, while their Instagram audience is very young. 

So on Instagram, she says she and her team “might have a little bit more fun” and “use more emojis and be more engaging.” 

As for Twitter, she says the followers there are “hardcore hockey fans” who “truly can’t get enough of the Coyotes.” She doesn’t think there’s such a thing as “giving them too much information or talking to them too much.” 

She also notes that it can be beneficial to use analytics to see which players people want to see posts about. “We cater to what [fans] want, not necessarily what our marketing team wants, or what our ticket sales team wants.” 

 

Don’t Forget about Customer Service

An example of the Arizona Coyotes' social media team answering a fan's question on Twitter. 

O’Connor believes that customer service is an underrated part of social media for companies. 

“We live in a world where people want instant gratification,” she says. “If someone is driving to the game and wants to know what time doors open, or where they can find a gluten-free beer, or how much parking costs, [they] want to know that information quickly.” 

Offering good customer service through social media platforms can help a brand grow its fandom, because fans will see that the organization really cares about them. 

An Arizona Coyotes game experience, she says, is much more than just what happens from “whistle to whistle.” 

“The second you get to our parking lot, that's part of your game day experience and if there's anything that we can [do] to make that better, we want to do so,” she explains. “People have never had more options for how they spend their entertainment dollars, and we don't want to take for granted the ones that choose to spend theirs with us.”


At SnapStream, we make video social, whether it's from TV or an in-stadium feed. We're what the Arizona Coyotes and other sports teams use to grow their fandoms by instantly capturing, creating, and sharing high-quality video clips, GIFs, and images to a variety of social media platforms, including Twitter, Facebook, and Instagram.

Impactful Live-Tweeting Strategies We Saw From the First Round of the Democratic Debates

June 27 2019 by Tina Nazerian

2020 Democratic Candidates Debate - Night No. 1 - 09_02_34 PM                                                                                                                                                          Photo Credit: SnapStream 

The race for the 2020 presidential election is well underway. Ten candidates took the stage in Miami on Wednesday night for the first round of the Democratic debates. While the candidates wrangled their thoughts and policy positions, news outlets were hard at work capturing every interesting comment and meme-able reaction. Here are some impactful live-tweeting strategies the SnapStream team saw some of our media customers use Wednesday night. 

 

Let One Reporter Take Over Your Twitter Account

BuzzFeed News streamlined its live-tweeting of the first round of Democratic Debates by letting reporter Ryan Brooks, who covers the Democrats, take over its Twitter account. Brooks quickly delivered some great content to the 1.3 million Twitter accounts that follow BuzzFeed News. 

 

 

Capture and Caption Funny Moments

When Beto O’Rourke started speaking Spanish to answer his first question, many people noticed Cory Booker’s reaction. The Daily Show instantly grabbed the perfect image of the moment, added a hilarious caption, and put it on Twitter. The post has been liked more than 60,000 times, and retweeted more than 11,000 times. 

 

 


Enhance Your Video Clips with Analysis

Politico also tweeted about O’Rourke speaking Spanish for part of his first response. But rather than focusing on Booker’s reaction, the organization took a different approach. It tweeted out a video clip of the moment, and added quotes from two of its staff members above the video. Politico’s Twitter followers not only got to immediately watch the scene on their devices, but they also got to read two very different takes on it. The video has gotten over 35,000 views. 

 

Tonight, 10 other Democratic candidates will have their turn. Which live-tweeting strategies will your team use? 


SnapStream makes TV social. Our technology lets users instantly capture, create, and share quality video clips, GIFs, and images to a variety of social media platforms, including Twitter and Facebook. 

SnapStream is:
  • how The Daily Show finds TV clips for their show
  • how organizations clip TV to Twitter and Facebook
  • how broadcasters can monitor their feeds for regulatory compliance
  • and more
 

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