SnapStream Blog

Content Meets Context: The Power of Video with Aaron Rupar

October 15 2020 by Juliette Richert
Since graduating recently from Rice University, guest writer Juliette Richert is continuing her education by listening to as many podcasts about politics, culture, and society as she can get her hands on.

Given Aaron Rupar’s half a million Twitter followers, his work is obviously popular, but why? As a millennial, I haven’t turned on cable TV in more than 5 years. Like much of my generation and the country, I get my news from the Internet and social media. Using short videos to share news stories on his Twitter feed and in his writing with Vox, Rupar connects Internet and social media users to the world of TV watchers, shedding light on the filter through which much of America receives news and information.

In 2017, Rupar was working as a journalist with Center for American Progress and had only a couple of thousand followers. That number has since soared after his “John Kelly” post (as seen below) was retweeted more than six thousand times, the most retweets he had received up until that point. This successful tweet propelled Rupar from a meager 4K Twitter followers to nearly half of a million, a 10x increase in followers over the past 3 years.

Kelly, by rupar

John Kelly on Fox

Rupar is now an associate editor for politics and policy at Vox, an avid Twitter user, and self-labeled liberal. He’s refined his beat from politics to primarily Congress, the Republican party, and Trump. Rupar publishes short pieces for Vox nearly every day, designed to give context around current events. His quick response time, sense of humor, and easy-to-read writing style make Rupar a strong reporter. Rupar’s Twitter feed, which he updates more than 30 times a day, has a critical and often satirical take on politics and the White House.

His most popular tweet from each thread gives a brief look at what people found interesting or important, but his long threads give you the chance to dig into the details of the event minute-by-minute, without ever having to watch the whole thing. Rupar’s Twitter feed is fun to explore, and you can easily get lost in rabbit hole-threads. Along with entertainment value, his work provides access to video that many people might not see otherwise.

Rupar feed clipped

Scrolling through Rupar's feed

Rupar’s time on Twitter and his success as a journalist at Vox have a symbiotic relationship. His Twitter following has helped Vox by indirectly growing their audience and increasing traffic. In order to make his Twitter threads, Rupar has to trim down longer videos. This process allows Rupar to engage with news as he live-tweets and construct rough outlines of his written pieces for Vox. In his writing, Rupar frequently uses short videos pulled from his Twitter-feed to contextualize the topic, providing audio and visual context that is difficult to replicate with words alone.

 

“With Trump everything is a spectacle, so it lends itself to video.” - Aaron Rupar

 

Videos provide context for the viewer to experience and understand the news, according to Rupar. Rupar’s discovery of SnapStream in 2017 was well-timed with the presidency. Trump is the most frequent face seen on Rupar’s feed (rivaled now only by his new daughter, Mia). Trump’s wild oratorical style and polarizing statements certainly help Rupar catch the attention of his audience. However, Rupar is confident that when Trump leaves office (whether that be in 4 more years or a couple months), there will still be high demand for news clips on Twitter.

 

“It’s one thing to have an opinion on politics, but if you have the video with it…people like to see people saying things” - Aaron Rupar

 

Why are some people ditching TV and paying attention to shorter clips of news? News consumers feel pressed for time and are exhausted by the current news cycle, so shorter clips are a quick way to consume news. If a video isn’t interesting enough, I’ll skip around to find the highlights. Rupar basically does that work for you.

Social media is also crafted to keep us moving down the feed, consuming as many posts as possible. Instead of competing with other TV stations, reporters now compete with puppy videos and memes for their audience’s attention. Best to make your post eye-catching and to-the-point in order to grab back their attention. Plus, there’s something priceless about seeing things for yourself.

Trump, mispronounce rupar

President Trump at a rally in September

Video isn’t going anywhere because it gives you and your audience the ability to make up your own mind. How are you giving your audience the context they deserve?

 

What’s New in SnapStream 9.4

March 03 2020 by Tina Nazerian

SnapStream 9.4 brings you a new clipping interface, pre-roll and post-roll branding on clips, integration with Kaltura, and many other bug fixes and improvements. You can see these new features in action by watching our on-demand webinar. Here’s what we’ve added and improved: 

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A few of the highlights:

  • New Clipping Interface 
  • Pre-roll and Post-roll Branding on Clips 
  • Kaltura Integration

New Clipping Interface 

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SnapStream 9.4’s new, snappier clipping interface will look familiar to former SnappyTV users. It gives you more fine-tuned control of in and out points during clip creation. You can configure SnapStream to automatically create an out point once you pick an in point (you can customize this—for example, you can set the automatic out point to occur after 10 seconds each time). Then, refine that out point and you’re done. 

The software will also show you a zooming trackbar that automatically sizes to the length of that clip. You can then go forward or backward by frame or second. The in and out point thumbnails allow you to quickly preview the clip’s start and end frames. You can also loop the whole clip or loop the last 2 seconds. 

To begin, use your mouse or keyboard to select an in point on a video. 

 

Pre-roll and Post-roll Branding on Clips

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Give your brand one look in one place. With SnapStream 9.4, you can easily add custom branding, such as your company’s video intro, to your clips—no need to spend time using an additional video editor.

Simply upload and save your desired brandings for pre-rolls and post-rolls. Then, select the specific brandings you want to use from a drop-down menu as you create clips. 

To get started, go to the “Admin” tab and choose “Brandings” on the left-hand menu.

 

Kaltura Integration 

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Natively export your clips in SnapStream to Kaltura. Kaltura is our newest integration with an OVP. SnapStream now has native support for 14 cloud storage, OVP, CDN, and MAM services—and is always adding more based on customer requests. 


To start using our newest integration, go to SnapStream and set up Kaltura as an external account. Don’t use Kaltura, but are curious? Learn more.

 

More

SnapStream 9.4 has many other bug fixes and improvements, like updates to the clipping hotkeys and the option to auto-minimize task pop-ups. Please read the full release notes.

 

Schedule Upgrade to 9.4

(Usually 1 hour) 
SnapStream’s support team will perform the upgrade via a remote session.

 

Watch On-Demand Webinar: SnapStream 9.4

See SnapStream 9.4 in action. 

What is SnapStream? There's an unlimited amount of video content out there: 24/7 news channels, breaking news events, sports, talk shows, awards galas, entertainment shows, and so much more.

SnapStream makes a real-time news and media search engine that makes it fast and easy to find the video moments that support our customers telling great stories.

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