So, what exactly is SnapStream? We are a cloud-based news and media workspace that gives you superpowers! We're how late night shows and major news organizations get those TV clips for their productions and social media channels. Learn more by watching this brief video!
The Media Research Center (MRC) is a Conservative media watchdog group on a mission to neutralize media bias. Formed in 1987, the organization monitors dozens of hours of news every single day across 10-12 channels. In this blog, we will take a brief look at how SnapStream helped the MRC reimagine its archiving and workflows, make the transition to digital, and finally say goodbye to the VCR.
The MRC started as a monthly newsletter reporting on liberal media bias. To create the the newsletter, MRC staff recorded hours of TV news on videotapes - remember those? - and watched the broadcasts to provide analysis and a more balanced view. This process eventually gave way to video cards and DVDs, but still left the MRC with the challenge of effectively managing and storing archived footage.
The old process also meant that each show or segment could only be watched by one staffer at a time. Collaboration was a challenge and the only way to access recorded footage was to be on site. It simply became too much to manage.
The MRC initially implemented SnapStream's news and media video workspace for its ability to be a "super-sized DVR system" and remove the need for a physical archive. As the MRC transitioned from a paper newsletter to a blog, Twitter, and Facebook as its primary channels, SnapStream became an even more valuable asset for the team. MRC users routinely fill their Twitter feed with commentary about key moments as they are happening.
"Virtually all of our blog posts include video. And we're able to live tweet questions and answers from White House press conferences."
-Brent Baker, Vice President
Media Research Center
Using SnapStream, the MRC team has been able to deepen its bench of those monitoring and analyzing the news because multiple people can watch the same content at the same time. And, because the platform is so easy to use, the MRC even gets its interns onto the system to start monitoring media and pulling clips right out of the gate.
Control and flexibility also increased for the MRC through its use of SnapStream. The MRC's deep archive is now easily searchable and can be accessed by its team members from any location.
With SnapStream, the Media Research Center is able to more quickly and effectively fulfill its mission of neutralizing media bias. The team is able to analyze and provide commentary on coverage of pivotal events such as The State of the Union or political primaries within minutes.
The MRC has also been able to broaden its programs to monitor more types of news and video content and provide comprehensive analysis. The watchdog now has eight specific programs, more than 217,000 Twitter followers, and nearly 1.8 million followers on Facebook. Through all of its channels, the MRC generated an average of 449.6 million impressions each week last year.
"SnapStream is critical [to our workflow]. It's become the backbone of our ability to record all the video we need and have it organized and structured, whether we're looking for it a minute later, a day later, or a year later."
-Brent Baker, Vice President
Media Research Center
Want to hear the full story? Hear the MRC's Brent Baker in his own words by checking out the video below.
ABOUT THE MEDIA RESEARCH CENTER
The MRC’s commitment to neutralizing leftist bias in the news media and popular culture has had a critical impact on the way Americans view the liberal media. The MRC is able to effectively educate the public about left-wing media bias by integrating cutting-edge news monitoring capabilities with a sophisticated marketing operation.
The Media Research Center is a research and education organization operating under Section 501(c)(3) of the Internal Revenue Code. Contributions are tax-deductible to the maximum extent of the law. The MRC receives no government grants or contracts nor does it have an endowment. The MRC raises its funds each year from individuals, foundations, and corporations.
Check out our article on how source bias impacts online media engagement and answer the question - was Marshall McLuhan right? Is the medium really the message?
Like many media organizations, MailOnline's video and picture desk teams were using a variety of screen recorders and other grabbing tools to capture video-based news content. An encounter with the team from SnapStream at an event showed the world’s largest English-language newspaper website that there was a more efficient, effective way to equip and empower its global team.
In addition to the challenges and lower clip quality associated with using screen grab/screen recording tools, MailOnline also struggled with providing US-based broadcasts to its teams in other geographies. Getting this type of video content to the video desk in other markets took time and caused the team's overall workflow to move too slowly in a fast-paced news cycle.
And, like the rest of us, MailOnline had to grapple with transitioning all of its workflows to function remotely in 2020. Having a solution that didn't require its content production staff to be on the network was paramount to keeping things moving amid the global pandemic.
MailOnline implemented SnapStream's cloud-based news and media video workspace primarily to enable its video and picture desk personnel. The team primarily relies on the platform's watch, search, and clipping features to monitor major broadcasts, find key moments as they happen, and create high-quality clips that can be exported and edited into larger packages.
SnapStream also made the transition to working remotely much easier for the MailOnline team when everyone had to start producing content from their home offices.
"Without SnapStream, working from home would have become a huge problem. Moving to cloud helped when COVID struck because it removed the element of needing to be on our own network."
-Alex Benitez, Technology Operations Manager, US
MailOnline
And with SnapStream, the MailOnline's global team can watch major TV events - like Oprah's interview with Meghan Markle and Prince Harry - at the same time, in real time, no matter where they are located.
With SnapStream, MailOnline's video and picture desk teams are able to quickly and easily watch, search, and clip US-based broadcast content from anywhere in the world. Use of the platform has become so ubiquitous throughout the organization that it has become part of the organization's standard editorial toolset.
MailOnline has seen the speed and performance of its teams increase exponentially with SnapStream in their arsenal. And the best part? The team is able to onboard new users with minimal lift, even if they don't have prior video or photo editing experience.
"Generally speaking, I don't even train people anymore. I just send them the invite and they figure it out right away."
-Alex Benitez, Technology Operations Manager, US
MailOnline
Don't just take our word for it. Get the full scoop directly from Alex at MailOnline simply by clicking on the video below.
ABOUT MAILONLINE
UK-born MailOnline (www.dailymail.co.uk) is the world’s largest English-language newspaper website reaching over 225 million unique monthly visitors globally, 75 million of those coming from the United States. MailOnline is known for its unique blend of world news, entertainment/celebrity buzz, pop culture editorial, female lifestyle editorial, and phenomenal images.
MailOnline has one of the web's most advanced advertising programs incorporating nearly every form of advertising from mobile, social and video, to native and e-commerce, with plans for more. Its robust analytics assure a brand-friendly environment currently enjoyed by some of today's top global advertising brands. In candid video interviews, visitors call the site "addictive, revealing, funny, honest, and probing."
MailOnline is a division of UK-based DMGT, an international portfolio of digital, information, media and events businesses, which employs over 12,000 people and is listed on the London Stock Exchange (LSE:DMGT.L).