Origin stories aren't just for superheroes and comic books. And we always love an opportunity to talk about how SnapStream went from a consumer DVR product to the news and media video workspace it is today.On a recent episode of Small Biz Insider podcast our own Rakesh Agrawal joined Maggie Martin to talk about SnapStream's continued evolution and the importance of video-based storytelling. Here are a few key moments and takeaways you won't want to miss.
The Duality of Video Proof and Need for Context
We believe what we see and hear. And in the era of "fake news," being able to see events in real-time with our own eyes takes on new relevance. But if seeing is believing, then we also need to be more vigilant than ever about the potential for video manipulation.
This is where context becomes so important. Just as video can be used to clarify, it can also be used to obfuscate or play into confirmation bias. Narratives and details that accompany videos - particularly when it comes to video clips - are often as vital as the video proof itself. The way narratives and video work together are key to deepening understanding.
Video Content Sources are More Numerous than Ever
The nature of broadcast television and video content has changed significantly in the 20+ years SnapStream has been in business. Part of our charge has been to evolve right along with the rapid proliferation of video content sources.
With roots still planted in broadcast TV, SnapStream continues make our news and media video workspace compatible with a number of sources - from press feeds like CNN Newsource to live events and Twitch streams. Enabling content creators and storytellers of all kinds to easily harness video moments regardless of where they appear is at the heart of what we do.
Doing More with Less is the Name of the Game
As the news cycle speeds up and video sources proliferate, production, news, public affairs and social media teams are asked to run leaner and meaner each year. Publish more content, never miss a moment, stay ahead of competitors - but do it with smaller teams and fewer tools.
Therein lies SnapStream's secret sauce. We make it fast and easy for any content creator - regardless of their technical or editing ability - to create frame-accurate, social-media-ready video content.
To hear about SnapStream's long relationship with late night TV as well as more of Rakesh's insights on building a successful Houston-based business, check out the full episode via the Greater Houston Partnership site or download via your preferred podcast app.
ABOUT SMALL BIZ INSIDER
Small Biz Insider is a podcast highlighting the innovative business owners, entrepreneurs and leaders of the greater Houston area who are making a big impact in the small business community. It’s part of a digital series produced by the Greater Houston Partnership.
Now in its third season, Small Biz Insider has featured dozens of guests who have keen insight into Houston’s small business community, from branding to financial advice and more.