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"NBA Twitter" is the human highlight reel for the NBA

February 25 2016 by Joel Gabiola

I’ll have to admit, I don’t follow “NBA Twitter” that often. I should since I work for a company that enables sports and news organizations to post TV clips and GIFS to social media. But with the All-Star game around the corner, it had me thinking, “am I missing out on anything?” A New Republic article talked about how Twitter has changed the way we watch the NBA, so I decided to see what all the fuss was and experience it for myself. That night, not only did I watch, what many have called, “the best dunk contest of all time” but I was even more entertained by everyone’s online reactions.


NBA Twitter was in a frenzy and I was happy to now be a part of it. Move over Dominique Wilkins, the new "human highlight reel" is NBA Twitter.


A dunk so good, it put Andre Drummond on his knees.


What the what?!!


We gon' be alright Drake.


My face that night.


But… Aaron Gordan’s brother was a little salty that his big brother didn’t win. And he wasn’t shy letting people know (I’m looking at you Shaq).


And Shaq didn’t back down.


Seeing was believing and what I saw that night was UN-believable. I don’t think I can watch an NBA game anymore without checking my feed. That was half the fun.

Learn how social TV can increase Twitter (and Facebook) engagement.


What is SnapStream? There's an unlimited amount of video content out there: 24/7 news channels, breaking news events, sports, talk shows, awards galas, entertainment shows, and so much more.

SnapStream makes a real-time news and media search engine that makes it fast and easy to find the video moments that support our customers telling great stories.

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