SnapStream Blog

How Trump Biden Debate Clippers Beat News Outlets

July 09 2024 by Brennan Murphy

Capturing and holding the audience's attention requires speed and precision. During the first 2024 presidential debate between Donald Trump and Joe Biden, news clippers and journalists in their own right Aaron Rupar and Acyn Torabi leveraged the powerful clipping tool SnapStream to do just that. Their efforts led to over 20 million views on 80 different clips. and significant media coverage, making this a prime example of how real-time digital journalism is conducted.

The SnapStream Advantage

SnapStream is a clipping tool designed to allow users to record, clip, and share live television & event content as it happens. Over 36 guests joined Aaron & Acyn on a trial server of SnapStream to clip from the interface which includes live video and a transcript side by side:

 

Over 358 clips were made by guests on debate night!

Real-Time Engagement

During the debate, Rupar and Torabi were active participants in the digital discourse. By using SnapStream, they were able to capature moments like these:

Media Impact

The combination of timely, relevant content and expert commentary proved to be a powerful formula. Over the course of the debate, Rupar and Torabi made a total of 80 clips, which quickly went viral and amassed over 20 million views.

The clips were referenced in 18 articles from various news outlets, driving more views to the original clips and cementing Rupar and Torabi's roles as go-to sources for debate highlights:

Conclusion

News is a place where you should be first & best. A lot can be learned from these operators and the tools they have in their toolbelt, as well as the platforms they're posting on. If you're looking to increase your impact with clips, monitor media or clip upcoming events in the 2024 election cycle book a meeting here:

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How To Do Live Event Clipping: 7 Steps

March 29 2024 by SnapStream Staff

Summary:

 Whether you're an event or conference holder, a guest speaker, a stakeholder, influencer or journalist, live clipping an event & posting to social media can benefit your attention funnel greatly. Here's how to start:

 

How To Monitor Broadcast TV: 7 Steps

December 12 2023 by SnapStream Staff

Summary:

The steps below will guide you through the process of TV broadcast monitoring. Individuals and organizations of many varieties can find a lot of value in the process, if  they have a plan for how to do it.

The Importance of Video To Traditional Newspaper Companies

January 27 2022 by Kevin Johnson

While the exact beginning point of journalism is subject to debate, one thing remains clear; there's a continuous evolution of methodology and processes.

The State of Local News

January 11 2022 by Kevin Johnson

For over two centuries, the for-profit business model that sustained local journalism in the United States has been challenged by technological and economic forces. For years, local news outlets have struggled to survive because of advertising-based models, but the COVID-19 pandemic and recession have created an "extinction-level" threat. 

What Is News Avoidance and How Can You Avoid It?

December 09 2021 by Kevin Johnson

negative-news

The Reuters Institute has reported an upsurge in the number of people that actively avoid the news. News avoidance is a growing problem that threatens not just the media industry but democracy at large. While news avoidance still existed in earlier years, the COVID-19 pandemic has fuelled this trend and worsened an already bad situation.

In early 2020 when news of the pandemic first hit, most of the world sought answers and information on the pandemic from news sources. Initially, there was an increase in news consumption, but this changed as the pandemic progressed. Some people, feeling stressed and helpless about the situation, began to avoid the news because of the anxiety it caused them. 

In this article, we will be discussing news avoidance, its effects, and how to get back the news avoidant consumers.

Getting in Deep: The Cost and Danger of Deepfakes in the Media and Beyond

November 18 2021 by Kevin Johnson

We live in a time when technology rules everything around us, and, for the most part, it has helped all of us live better lives. It has done everything from keeping us connected to making us healthier, but one of the most significant changes technology has brought is how we consume our news. Now, more than ever, people are getting their news from video sources, which is fantastic because it allows more information to be shared in condensed chunks.

Misinformation Madness: Can We Trust The News?

October 21 2021 by Kevin Johnson

Determining which news stories are misinformation versus which are fair and accurate is a challenging task. Fact checking -- which used to be the sole responsibility of news outlets, is beginning to fall on the shoulders of the audience.  In today’s flood of misinformation, ensuring the veracity of news content and sources is more critical than ever.

How COVID-19 Impacted News Consumption

October 07 2021 by Kevin Johnson

There’s no doubt that the world at large has changed drastically since March 2020. With COVID-19 sweeping the globe, change has become the constant in our lives. Work became remote, people became quarantined, businesses suffered, and news media consumption took several interesting turns.

What is SnapStream? (Spoiler alert: A cloud-based news and media workspace)

October 04 2021 by Kevin Johnson

So, what exactly is SnapStream? We are a cloud-based news and media workspace that gives you superpowers! We're how late night shows and major news organizations get those TV clips for their productions and social media channels. Learn more by watching this brief video!

What is SnapStream? There's an unlimited amount of video content out there: 24/7 news channels, breaking news events, sports, talk shows, awards galas, entertainment shows, and so much more.

SnapStream makes a real-time news and media search engine that makes it fast and easy to find the video moments that support our customers telling great stories.

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