SnapStream Blog

SnapStream & Small Biz Insider Discuss the Power of Video Storytelling

July 26 2021 by Sarah Eck

Origin stories aren't just for superheroes and comic books. And we always love an opportunity to talk about how SnapStream went from a consumer DVR product to the news and media video workspace it is today. 

On a recent episode of Small Biz Insider podcast our own Rakesh Agrawal joined Maggie Martin to talk about SnapStream's continued evolution and the importance of video-based storytelling. Here are a few key moments and takeaways you won't want to miss.

 

The Duality of Video Proof and Need for Context

We believe what we see and hear. And in the era of "fake news," being able to see events in real-time with our own eyes takes on new relevance. But if seeing is believing, then we also need to be more vigilant than ever about the potential for video manipulation.

This is where context becomes so important. Just as video can be used to clarify, it can also be used to obfuscate or play into confirmation bias. Narratives and details that accompany videos - particularly when it comes to video clips - are often as vital as the video proof itself. The way narratives and video work together are key to deepening understanding.

 

Video Content Sources are More Numerous than Ever

The nature of broadcast television and video content has changed significantly in the 20+ years SnapStream has been in business. Part of our charge has been to evolve right along with the rapid proliferation of video content sources.

With roots still planted in broadcast TV, SnapStream continues make our news and media video workspace compatible with a number of sources - from press feeds like CNN Newsource to live events and Twitch streams. Enabling content creators and storytellers of all kinds to easily harness video moments regardless of where they appear is at the heart of what we do.

 

Listen to the full episode now

 

Doing More with Less is the Name of the Game

As the news cycle speeds up and video sources proliferate, production, news, public affairs and social media teams are asked to run leaner and meaner each year. Publish more content, never miss a moment, stay ahead of competitors - but do it with smaller teams and fewer tools. 

Therein lies SnapStream's secret sauce. We make it fast and easy for any content creator - regardless of their technical or editing ability - to create frame-accurate, social-media-ready video content.

 

To hear about SnapStream's long relationship with late night TV as well as more of Rakesh's insights on building a successful Houston-based business, check out the full episode via the Greater Houston Partnership site or download via your preferred podcast app.

ABOUT SMALL BIZ INSIDER

Small Biz Insider is a podcast highlighting the innovative business owners, entrepreneurs and leaders of the greater Houston area who are making a big impact in the small business community. It’s part of a digital series produced by the Greater Houston Partnership. 

Now in its third season, Small Biz Insider has featured dozens of guests who have keen insight into Houston’s small business community, from branding to financial advice and more. 

 

 

Five Things Every Digital News Team Should Learn from ONA21

June 30 2021 by Sarah Eck

 

ona21-logo@2xThe Online News Association (ONA) held its 22nd annual conference last week and we couldn’t get enough of the incredible speakers and content. More than 1,000 digital news and media pros virtually gathered to talk about innovation and the future of online journalism. 

While every session was unique and featured varied points of view, a handful of themes seemed to bubble up in many of the talks. Check out the five themes that caught our attention and are top-of-mind in the realm of digital news.

 

Making News Requires More Collaboration than Ever

Teamwork makes the (digital news) dream work. Collaboration was a hot topic on many fronts - from battling misinformation to streamlining production and maximizing monetization. With ever more news to cover and reduced staffs at major outlets, digital journalists must continue to find ways to work together across organizations to craft compelling narratives quickly and accurately.

 

 

Embrace New, Diversified Financial Models

Is the advertising model dead? Depends on who you ask. Will the future of digital news be based on independent journalists, subscriptions, and emerging platforms like Substack? Again, depends on who you ask.

One thing most ONA21 speakers could agree on, however, is that the economic model of digital news is changing.  From hybrid advertiser and subscription models to affiliate marketing, newsletters, social media, and branded content, digital media organizations have more options than ever to diversify their sources of revenue. And in this digital-driven world, ensuring equitable and ethical monetization for journalists is paramount. 

 

 

Leverage Video Proof to Reestablish Trust

Misinformation runs rampant, hyper-partisan outlets continue to proliferate, and mainstream news outlets have a long way to go to regain the trust of the communities they serve. Though journalism has long been predicated on delivering the facts and separating fact from fiction, audiences often give more credence to an information source than the information itself. This is where video proof can play a powerful role in delivering the truth, creating a shared sense of reality, and rebuilding the trust news organizations have lost over the last several years.

 

 

 

Diversity in Newsrooms is Vital to Representative Reporting

Accurate representation of the communities digital journalists serve dominated several ONA21 sessions. Topics ranged from newsroom inclusion, source diversity and web accessibility for disabled readers, to accurate language translation and coverage of traumatic events. The takeaway was clear -- long-overdue changes MUST happen inside newsrooms regarding staffing, source identification, gendered language, content accessibility, and equity in coverage. Evolving newsrooms to meet the moment is paramount to regaining trust within the communities journalists serve every single day.

 

 

 

Explore New Methods and Channels to Reach the Right Audience

News audiences have more options for information than ever, ranging from quality journalism to outright propaganda. For digital news organizations of all kinds this means looking for new ways to meaningfully connect with audiences to capture attention and maximize reach.

One approach is to experiment with new channels (such as text) and new content types (such as events and branded content) to cut through the noise. We heard from other journalists that another successful technique has been to provide even greater transparency and to directly speak with audiences. Essentially breaking the fourth wall to create a dialogue with audiences and bring them closer to the story.

 

 

With so many incredible storytellers in one place, it was inevitable that ONA21 was going to be full of thought-provoking content and a vision for the future. We'd love to hear about which moments stood out to you. Drop us a comment and let us know what got you thinking.

 

What is SnapStream? There's an unlimited amount of video content out there: 24/7 news channels, breaking news events, sports, talk shows, awards galas, entertainment shows, and so much more.

SnapStream makes a real-time news and media search engine that makes it fast and easy to find the video moments that support our customers telling great stories.

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