The new SnapStream Encoder takes in component video/audio or non-HDCP HDMI and encodes it to H.264 IP streams. At $2000 for a 4-input encoder, it is the least expensive option to stream your TV source to SnapStream Cloud or a local SnapStream appliance.
More on the SnapStream Encoder, 4-channel (YPbPr Component & HDMI):
The 2016 presidential election cycle has been as unpredictable as any election in recent memory with over 20 sanctioned debates, numerous “town hall” discussions and countless candidate speeches. News organizations have been overwhelmed with an unprecedented volume of visual content to share with their viewers.
While debates have been broadcast on television since 1960 (the famous Kennedy-Nixon debates), there has been a seismic shift in the way the presidential debates have been covered in the media this election cycle. The New York Times said it best: political GIFs have become the new sound bites of the 2016 campaign season.
Well this is just a tremendous GIF. #BenghaziCommittee pic.twitter.com/Bnpi6rcQ43
— Dan Zak (@MrDanZak) October 22, 2015
I’ll have to admit, I don’t follow “NBA Twitter” that often. I should since I work for a company that enables sports and news organizations to post TV clips and GIFS to social media. But with the All-Star game around the corner, it had me thinking, “am I missing out on anything?” A New Republic article talked about how Twitter has changed the way we watch the NBA, so I decided to see what all the fuss was and experience it for myself. That night, not only did I watch, what many have called, “the best dunk contest of all time” but I was even more entertained by everyone’s online reactions.
NBA Twitter was in a frenzy and I was happy to now be a part of it. Move over Dominique Wilkins, the new "human highlight reel" is NBA Twitter.
In this summer's earning call, Facebook Founder and CEO, Mark Zuckerberg, said, “If you go back ten years, most of how people communicated was through text. We’re entering into a period where that’s increasingly going to be video and we’re seeing huge growth there.”
The numbers show it:
So the arc of this is very clear. We started with text and moved to images and now we're heading to video.
In the same earnings call last month, Facebook pointed out that, “people watch video differently in mobile newsfeed than on TV”. As video dominates Twitter and Facebook, what are the new rules?
During the #Grammys and the #Oscars, who will win best post of the night on Twitter & Facebook?
That's really the big question (right up there with, is Leonardo DiCaprio finally going to win his first Oscar?)
Award show season is here, and people are using Twitter & Facebook as the primary sources to experience these events.
We've seen this through the eyes of our customers who are live-tweeting GIFs and clips from TV with SnapStream.
He deserves a Golden Globe for best cut away joke. #GoldenGlobes pic.twitter.com/HYLg1rlpEe
— Travon Free (@Travon) January 11, 2016
A great example—during this year's Golden Globes, when Leo won best reaction of the night. (Not to mention, he won Best Actor in The Revenant. Let's really hope he gets that Oscar though!!)
Twitter went wild over the Vine / GIF of Leo "throwing shade" at Lady Gaga as she brushed past him. It was a nanosecond of a glance, but it blew up online and escalated into all kinds of #LEOVSGAGA memes.
If you weren't tuning into social, you missed out on some funny stuff. Not just, oh some funny sidebar conversation. You may have missed, really, the best moments of the entire show. Which brings us to the next point...
Watch Leonardo DiCaprio react to a woman older than 25 https://t.co/6WJNtUj7WF
— Joel Pavelski (@joelcifer) January 11, 2016
After the 2015 VMAs, The New York Times reported viewership dropping to 9.8 million viewers. But it wasn't a fail. Not by any means. It was the most tweeted-about (nonsporting) event ever: 2.2 million people sent 21.4 million tweets. So, what does this tell us?
Come award show night, there's a huge opportunity for social media publishers / personalities to frame the conversation on Twitter & Facebook. How can you win the best post of the night?
Update (February 11, 2016): If you doubted what I wrote below about how captions on native Facebook videos improved performance, see today's news that Facebook is now offering free automatic captioning of "brand" videos.
Did you know you can upload captions with your Facebook native video uploads?
This is a big deal and something you should always do... why? Well, apart from making your Facebook videos more accessible, it'll also increase the video views and engagement on your Facebook native video uploads.
How's that? Well, we live in a world of autoplay video. When someone scrolls through their Facebook news feed videos autoplay-- which is to say, it shows the moving picture but without any sound. And if you upload a closed captioning file with your native video upload, Facebook autoplays the video with closed captioning display turned on.
This is a major key 🔑!! With captioning display turned on, your autoplayed native video is more likely to draw in a viewer because the video can be experienced without audio. Here's an example of the Daily Show (a SnapStream customer) doing this on their Facebook native videos:
We're starting 2016 with a bang, with all-new SnapStream 7.0!
• New social TV dashboard (lots of Twitter and Facebook updates)
• New web interface (phone & tablet friendly)
• Upgrade to 7.0 (for current users)
• Join webinar to see 7.0 (for anyone to check it out)
From a total library of 5,144,139 recordings.
Added up, that's the same number of miles from the Earth to the Sun, plus the entire population of Los Angeles.
Look Ma, we're on TV! KHOU Anchor, Len Cannon, did an awesome piece on SnapStream for CBS in Houston. Watch this 2 minute clip:
We're starting 2016 with a bang, with all-new SnapStream 7.0!
Thanks to @LenCannonKHOU and our friends at @KHOU for this awesome piece on @SnapStream, "The Mother of All DVRs!" https://t.co/QQjm7a0N1d
— SnapStream (@SnapStream) December 1, 2015
"Have you ever watched The Late Show with Stephen Colbert and asked, 'How do they get those television clips that they make so much fun of?' They're not using just any DVR. You could call them the 'Mother of all DVRs,' and they are made right here in Houston."
- Len Cannon, KHOU Anchor
The Jaguars are one of SnapStream's many social media success stories unfolding in real time. With every live-tweet, our customers from Politics, Sports and Entertainment are hitting it out of the park! (s for all of you)
Aw! @justinbieber broke down in tears after his big #VMAs comeback performance. Good to see you on stage again, Biebs pic.twitter.com/qwvw0o9hzx
— Access Hollywood (@accesshollywood)
August 31, 2015