In this summer's earning call, Facebook Founder and CEO, Mark Zuckerberg, said, “If you go back ten years, most of how people communicated was through text. We’re entering into a period where that’s increasingly going to be video and we’re seeing huge growth there.”

The numbers show it:

• In November 2015, Facebook reported 8 billion daily video views (and in April 2015, the same stat was 4 billion daily video views).
• In January 2016, Facebook announced that 100 million hours of video are watched in Facebook daily.

So the arc of this is very clear.  We started with text and moved to images and now we're heading to video.

In the same earnings call last month, Facebook pointed out that, “people watch video differently in mobile newsfeed than on TV”.  As video dominates Twitter and Facebook, what are the new rules?

Update (February 11, 2016): If you doubted what I wrote below about how captions on native Facebook videos improved performance, see today's news that Facebook is now offering free automatic captioning of "brand" videos.

Did you know you can upload captions with your Facebook native video uploads?

This is a big deal and something you should always do... why? Well, apart from making your Facebook videos more accessible, it'll also increase the video views and engagement on your Facebook native video uploads.

How's that? Well, we live in a world of autoplay video. When someone scrolls through their Facebook news feed videos autoplay-- which is to say, it shows the moving picture but without any sound.  And if you upload a closed captioning file with your native video upload, Facebook autoplays the video with closed captioning display turned on.

This is a major key 🔑!!  With captioning display turned on, your autoplayed native video is more likely to draw in a viewer because the video can be experienced without audio. Here's an example of the Daily Show (a SnapStream customer) doing this on their Facebook native videos:

We're starting 2016 with a bang, with all-new SnapStream 7.0!

From a total library of 5,144,139 recordings.

Look Ma, we're on TV! KHOU Anchor, Len Cannon, did an awesome piece on SnapStream for CBS in Houston. Watch this 2 minute clip:

Thanks to @LenCannonKHOU and our friends at @KHOU for this awesome piece on @SnapStream, "The Mother of All DVRs!" https://t.co/QQjm7a0N1d

— SnapStream (@SnapStream) December 1, 2015

The Jaguars are one of SnapStream's many social media success stories unfolding in real time. With every live-tweet, our customers from Politics, Sports and Entertainment are hitting it out of the park! (s for all of you)

1. 

@AccessHollywood aced the #VMAs (4,000 retweets & likes)

Aw! @justinbieber broke down in tears after his big #VMAs comeback performance. Good to see you on stage again, Biebs pic.twitter.com/qwvw0o9hzx

— Access Hollywood (@accesshollywood) August 31, 2015

The NFL's Jacksonville Jaguars are scoring big points on the field, and on Twitter and Facebook. How are they doing it?

At the beginning of this season, SnapStream's social TV tools joined the Jaguar's digital team to up their social game. The stats have been STELLAR. It's exceeded their expectations.

The Jags had an initiative to use more animated GIFs this season, to drive fan engagement and better keep up with the pace of the game.

Houston, Texas, Nov. 3, 2015 ­- The NFL’s Jacksonville Jaguars have chosen SnapStream to power its new social media initiative to create and share GIFs with its more than 230,000 @Jaguars Twitter followers. SnapStream was selected for its ability to quickly and easily create GIFs and clips from live TV and post them directly to Twitter in seconds.

Congrats to our friends at "The Daily Show with Jon Stewart" on an epic run! You made us laugh, night after night, and feel proud of what we do.