Educators use television in the classroom to reinforce and expand on material being taught, increase student interest in learning and better address a variety of learning styles. The SnapStream Server puts TV in every classroom without having to wire each room with cable or supply each classroom with DVRs, VCRs and TVs. SnapStream TV search technology gives teachers the ability to search within TV recordings and pinpoint content of interest; then clip that content and download it, stream it right to the classroom, quickly and easily. Most importantly, teachers do not have to wait and rely on other people to do it for them.

I was deep in marketing-land on Thursday (also known as "writing a case study"), when I heard about the US Airways plane that crash-landed in the Hudson. I grew up in Houston, but lived in NYC for 5 years and moved back last year. I still have lots of friends there...so when I hear news like that coming out of NY I still feel like it's My News and it feels personal. Within minutes, my boss showed me that rescue picture that Janis Krums took from the ferry and posted to Twitter. I was really amazed by how quickly that picture got out. I watched as the number of "views" went from the dozens to the thousands. It was posted and cross-posted on lots of different blogs as the page views overloaded the Twitter server. Twitter is an amazing thing. I posted it to my Facebook page; I had friends in NY who learned of the plane crash from my Facebook post. Incredible.

This coming week, some of us from SnapStream are headed to San Antonio, TX to attend and exhibit at one of the largest annual 'technology in education' events here in the U.S. -- the National Educational Computing Conference (NECC).

George Washington University’s independent student newspaper, the GW Hatchet, reports on the use of our SnapStream Enterprise product in the School of Media and Public Affairs. The story highlights the impact that SnapStream's television search technology will have at GWU's public policy and journalism schools, making it so that faculty and students can search television broadcasts for educational research and analysis. A few choice quotes: