Background

Stratatech is an IT and consulting company that offers analysis of television marketing efforts as one of their services. To do this, Stratatech provides clients with detailed reports that measure and evaluate on-air mentions versus cost for specific televised sporting events.

The Las Vegas Convention center is huge at 3.2 million square feet and while at the National Association of Broadcasters show in Las Vegas, SnapStream only occupies 100 sq. ft. of that space. And based on feedback from visitors last year, we know that the SnapStream booth was hard to find.