SnapStream Blog

How Trump Biden Debate Clippers Beat News Outlets

Brennan Murphy — Tue, 09 Jul 2024 18:43:34 GMT

Capturing and holding the audience's attention requires speed and precision. During the first 2024 presidential debate between Donald Trump and Joe Biden, news clippers and journalists in their own right Aaron Rupar and Acyn Torabi leveraged the powerful clipping tool SnapStream to do just that. Their efforts led to over 20 million views on 80 different clips. and significant media coverage, making this a prime example of how real-time digital journalism is conducted.

The SnapStream Advantage

SnapStream is a clipping tool designed to allow users to record, clip, and share live television & event content as it happens. Over 36 guests joined Aaron & Acyn on a trial server of SnapStream to clip from the interface which includes live video and a transcript side by side:

Over 358 clips were made by guests on debate night!

Real-Time Engagement

During the debate, Rupar and Torabi were active participants in the digital discourse. By using SnapStream, they were able to capature moments like these:

Biden: The idea that I did anything wrong relative to what you're talking about is outrageous. It's simply a lie.. How many billions do you owe for molesting a woman in public? For having sex with a porn star while your wife was pregnant pic.twitter.com/onPNkJbzbx
— Acyn (@Acyn) June 28, 2024

Trump nods along as Biden notes that Trump was found liable of sexual assault

"I didn't have sex with a porn star," Trump replies (note that he doesn't deny the assault) pic.twitter.com/HzNZt6oPiU
— Aaron Rupar (@atrupar) June 28, 2024

Trump: They should go to jail for that

Biden: The only person on this stage who's a convicted felon is the man I'm looking at right now. pic.twitter.com/RlvaXC9DBg
— Acyn (@Acyn) June 28, 2024

Media Impact

The combination of timely, relevant content and expert commentary proved to be a powerful formula. Over the course of the debate, Rupar and Torabi made a total of 80 clips, which quickly went viral and amassed over 20 million views.

The clips were referenced in 18 articles from various news outlets, driving more views to the original clips and cementing Rupar and Torabi's roles as go-to sources for debate highlights:

Read the article about Biden and Trump's mortifying exchange about golf handicaps

Read the article about Trump's debate answer on accepting election results

Conclusion

News is a place where you should be first & best. A lot can be learned from these operators and the tools they have in their toolbelt, as well as the platforms they're posting on. If you're looking to increase your impact with clips, monitor media or clip upcoming events in the 2024 election cycle book a meeting here:

How To Do Live Event Clipping: 7 Steps

SnapStream Staff — Fri, 29 Mar 2024 06:57:41 GMT

Summary:

Whether you're an event or conference holder, a guest speaker, a stakeholder, influencer or journalist, live clipping an event & posting to social media can benefit your attention funnel greatly. Here's how to start:

Steps:

1. Set your goals: What do you hope to get from this event? Views, followers, direct sales conversions? Brand or mission awareness? Who are the stakeholders? What team members and external stakeholders need to be involved to work towards achieving these goals?

2. Select tools: Live clipping your event involve features beyond just clipping. Direct social posting, searching transcripts, word alerts & even AI capabilities are important to consider when selecting your live clipping tool. Some exploration of event clipping products should help you figure out what features can help you achieve your goals.

3. Create press list: Who should be sent clips as they are made or posted? Are there industry specific influencers, thought gurus, reporters or content creators that would benefit from them? Are there investors or stakeholders that need to see them? Make your press list and send them.

4. Monitor live: Once your event is live it's time to tune in and watch for moments. Use your clipping tool to watch the broadcast live, a good rule of thumb is if something kept your attention, you should clip it.

5. Set ins and outs: Once you've identified a moment worthy of being turned into a clip set your beginning and end to the clip (the 'in' and 'out')— Remember, audiences appreciate brevity so shorter is usually better. Depending on the moment, an individual clip could be anywhere from 30s to 2mins long.

6. Caption, thumbnail: Your clip is only as good as it's thumbnail and caption. For clips that focus on something that was said, captioning with the most important part of the quote often works best. Thumbnail matters more on YouTube but is important to consider on platforms like X/Twitter.

7. Post and engage: The key to live clipping is posting your clips as the event happens. Take advantage of clipping tools that have social integrations allowing you to post the clip from the same tool as soon as it's made. Remember clips will perform differently on different platforms, so experiment with posting multiple places.

Conclusion

Live clipping events can transform your business or organization's funnel entirely. Your teams have already put a ton of work into putting on an event, make sure you get the most out of creating & directing traffic with clips & moments from the event. Remember that this process can be scaled to multi-session live-clipping for conferences & events with multiple live sessions going on at a time.

How To Monitor Broadcast TV: 7 Steps

SnapStream Staff — Tue, 12 Dec 2023 15:44:56 GMT

Summary:

The steps below will guide you through the process of TV broadcast monitoring. Individuals and organizations of many varieties can find a lot of value in the process, if they have a plan for how to do it.

Steps:

1. Determine your goals: For what reason are you monitoring broadcast TV? Who are the stakeholders, a boss, a client or maybe a whole organization? Are you downloading clips & how fast do they need to be delivered or posted on social media? Ideally right away for most organizations.

2. Explore features: Searching, clipping, posting to social, setting alerts & even AI features are a lot to evaluate. Some good googling and website exploration of broadcast monitoring products should help inform you of what features you'll need to achieve your goals.

3. Book demos: Try the features. Talk to a sales representative and ensure advanced search capabilities, such as keyword and closed-caption search actually work how you imagine they would.

4. Proof of concept: After a demo many organizations will let you try the software to actually start monitoring broadcast tv. Once you're at this step you can follow the rest to start delivering results to your organization.

5. Set alerts for key words & names: Let your tools do the work for you. Set up email alerts for your brand & stakeholders, when someone makes an appearance on broadcast tv to give an update be notified by email so you can send the footage to them immediately. Be notified of your competitors appearances on tv so you can respond promptly & appropriately.

6. Clip in real-time: High stakes press conferences or newly aired interviews that contain crucial information for your organization can be monitored live- be sure to do so making clips of key moments that can be shared with your team or your broader audience on social media.

7. Monitor live in multi-view: Monitor multiple channels at one time! Enable your teams to watch the news & markets of the day adjust as new information is released by 4 or more news sources at one time (and getting alerts for the ones you are not watching.)

Conclusion

Whether it’s for media monitoring, compliance, marketing analysis, or educational purposes, choosing the right broadcast TV monitoring tool is crucial. Once your workflow is set up be sure that it can be easily scaled so you can provide even more value to yourself and your stakeholders.