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SnapStream Blog

Why we Love our Customers...

November 23 2016 by Sara Howard

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With Thanksgiving this week, we're thinking about all of the ways that SnapStream customers are simply the best. To thank you for being so amazing, we're giving out "SnapStream: Made in Techxas" t-shirts (read below to find out how to get yours).

You are smart AND creative

You have been doing amazing things with SnapStream, things we never even considered. Examples of ingenuity with SnapStream:

  • Nancy Jennings at the University of Cincinnati is using SnapStream to study TV in order to improve the quality of children's media.
  • Emerson College is doing analyzing broadcast journalism through media research and content analysis with SnapStream
  • The folks at NBCUniversal are using SnapStream across the board, taking fan engagement to another level with shows like Maury, E! News, Bravo, Dancing with the Stars, etc.

How are you using SnapStream? We love to hear about what you're working on!

You are helping us evolve

So many of the new features in SnapStream are inspired by you. You request it, we make it happen. You are continuing to help us evolve as a company and we can't thank you enough. Check out the latest features inspired by you in SnapStream 8.0.

You're leading the pack

Keeping conversations real-time on Twitter and Facebook can be difficult to manage, but you're pulling it off.  Customers like:

  • The St. Louis Blues are engaging fans on Twitter with play-by-play posts
  • The Washington Examiner is focusing on using video to capture newsworthy moments in an instant. 

 


As a small token of our appreciation, we'd love to send you a SnapStream t-shirt. Thanks for being so awesome!

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SnapStream Advanced: Timecoded Tags

November 17 2016 by Eric Cohn

Timecoded tags reference specific moments during a recording. Using timecoded tags, you can identify and tag visual cues, non-verbal content and other important information that might not show up in the closed captioning or program guide data of your recording. Timecoded tags can be helpful in identifying and reviewing similar moments from different recordings.

Need to find each time a character makes a silly face? A time-coded tag called "silly face" would help you catalog and search on these specific moments in your library. It's simple to create and search for timecoded tags in SnapStream. Find out how below:


 Timecoded Tags

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1. To create a time-coded tag, right-click (Ctrl+Click on a Mac) in the playback bar or click the clip0060.jpg button. You will be prompted to select a name for the tag or choose a pre-existing playlist. The time-coded tag will show as a blue line on your playback bar. To create a timecoded range tag, set a clip start and end point before clicking the "Timecoded Tag" button

 

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2. Choose an existing tag from the dropdown menu or type a new tag. Click “Add” to finalize the tagging.

 

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3. Timecoded tags are visible in the progress bar as a tag icon and blue line. Click on any tag to take you to the moment tagged.

 

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4. Tags are indexed by SnapStream. Timecoded tags will appear in all search results organically, but you can also tailor your search to tagged terms only by using the search filter “TAG:”


The results are in! SnapStream is the father... of Maury's fan engagement.

November 10 2016 by Sara Howard

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If you're not following The Maury Show on Twitter, you're missing out on some quality entertainment. The show has been around since 1991, and just aired it's 3,000th episode. The success of The Maury Show isn't waning anytime soon as they continue to make strides via social media and fan engagement. 

Paul Faulhaber is the executive producer of The Maury Show and realizes the importance of social media in the daytime television landscape.  He decided to bring in Snapstream as a tool for the digital producers, Eric Hanson and Kristin Scheele, to grow the social media presence of The Maury Show.

Kristin and Eric spoke with us about how The Maury Show is harnessing the passion of their fans to deliver real-time engagement

Q: Can you tell me a little about your role at NBCUniversal?

Kristin: I am a field producer and one of the digital producers. Eric is the head person and I help him create original content for our different social platforms. I do a lot of behind the scenes shooting during tape days and create original content with that. I also helping with the daily social posts, whether it's grabbing funny moments off of SnapStream and posting them or creating GIFs, memes, things like that.

Eric: My role is to take the content from the show and bring it to the second and third screen. Taking what the viewers experience in live TV and putting it on social. Allowing the viewers another way to experience the show.



"My role is to take the content from the show and bring it to the second and third screen... 
Allowing the viewers another way to experience the show." 

- Eric, Producer, The Maury Show


Q: How did SnapStream get implemented at The Maury Show?

Eric: Paul Faulhaber, the Executive Producer of Maury, was instrumental in incorporating SnapStream into the show.  Paul gets social media and the value it adds to our show.  When he first introduced us to SnapStream we were sold.

Kristin: Paul was so excited about Snapstream, it was contagious.  We were fired up and couldn’t wait to incorporate it into our workflow.

Q:
What does your social workflow look like?

Eric: We're kind of like a big "think tank". We throw out ideas, between the whole staff. We actively encourage everyone from the producers to the interns and the office managers to help us come up with ideas on what to post. But ultimately, I decide with our Executive Producer, Paul Faulhaber, how and when we'll encorporate that into our platform.

Q: How does SnapStream fit into this workflow?

Kristin: Over the summer, every day we would do a live chat on Twitter which we used SnapStream for. We would pull stills from the show, creating GIFs, using the live Twitter feed. 

SnapStream is a valuable tool for us. We have three other shows in Stamford (where we're located) and they can't wait to start using it as well. We (The Maury Show) has been used a guinea pig, but it's gone so well.

Q: What other aspects/features of SnapStream do you find the most useful for Maury?

Kristin: One of the other major things that we do is put clips directly onto our Facebook page from SnapStream. It's great that SnapStream includes the closed captioning, native in the video. 

We also have an agreement with Amazon Fire, so we upload clips from SnapStream into YouTube, and that aggregates directly to our Amazon Fire account.

Eric: SnapStream has been really wonderful because we incorporate anything we want to use in our social workflow. It also allows us to stay really engaged with our fans. Content is king, and our viewers want new content, fresh content. We may be airing back episodes, but we can still create fresh social content with those episodes. 

Kristin: The search function has really been helpful. We're starting "Out of Control Teen Tuesday" this week. Now that we have a backlog of Maury shows built up in the SnapStream library, we can go in there and do a search for "out of control teens". We can see every show that we've done that includes that search term and post it directly to our social media platforms. 

We have a lot of moving parts here, and everyone is so busy. So instead of having to ask other producers or managers to go search for a clip, we can just do a quick search in SnapStream, grab it and share it. 

Eric: Another thing that we do with SnapStream is grab stills from the platform and use them in our weekly "caption this" contest. 

Q: What was the workflow like before you had SnapStream?

Eric: It was very cumbersome. We'd have to have someone go to the editing bay, mark clips, have them pulled. Then we wait 24-48 hours to have someone pull them, mark them and send them to us. 

Now, as I watch the show, I'm pulling and archiving clips, deciding when and where I can use them. A lot of people are incredibly thankful for SnapStream, because it makes our jobs so much easier.



"We were able to go into SnapStream to find all the clips of Searcy and pull those. We can continue the conversation, adding more content to fuel the fire."

- Eric, Producer, The Maury Show


 

Q: Can you think of any particular posting or episode where SnapStream was instrumental?

Eric: We just celebrated our 3,000th episode, so we played a lot of Maury's favorite episodes and guests through the years. We would pull those directly from SnapStream and share via social. 

A lot of times when something goes viral, it's not always because of us. For instance, a reddit user said one of our guests looked like Ted Cruz. So, we were able to go into SnapStream to find all the clips of Searcy and pull those. We can continue the conversation, adding more content to fuel the fire. 

Kristin: We love seeing how creative people can be with our clips.

Eric: Since we've introduced SnapStream into our platforms, it's really revitalized our social presence. It really makes us stand out in comparison to other shows. We have this immediacy that sometimes other shows lack.

It's nice to have a library, or an archive of our shows. Sometimes something will go viral that we didn't even think about. A lot of times,  you just don't know what is going to hit. Now we can go back in and add that extra content to the conversation, engaging with our followers and our fans. 



"Since we've introduced SnapStream into our platforms, it's really revitalized our social presence. It really makes us stand out in comparison to other shows."


 

New SnapStream 8.0: Native HTML5 player means no more browser plug-ins (and more)

November 02 2016 by Sara Howard

A few of the highlights:

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Native HTML5 Player (H.264 TP & MP4)

Enjoy seamless playback with no browser plug-in needed for all your H.264 transport stream (TP) and MP4 recordings. "It just works" for anyone in your organization, and across all browsers and devices including:

  • Windows
  • Macs
  • iPads & iPhones
  • Google Chromebooks and
  • Android phones and tablets

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Using SnapStream without a browser plug-in is easy... you just need your recordings in H.264, which you get automatically with the SnapStream Encoder. If you are recording to MPEG-2 or MPEG-2 TP, learn how you can start recording in H.264.

Automatic MP4 Conversion

Access your transcode settings in the admin panel to toggle this feature. Once toggled on, all of your H.264 clips will automatically be converted to MP4.

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MP4 file format offers maximum compatibility with video editors (like Avid and Final Cut Pro and Adobe Premiere), social websites (such as Pinterest, Tumblr, Instagram, etc) & mobile devices. Export MP4s directly into your video editing software, or clip directly to MP4 for easy integration with iOS and Android.

Frame-accurate Clipping (H.264 MP4 Recordings)

We’re always working to improve our clipping performance, and we’re happy to announce frame-accurate clippings for MP4 recordings.

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Lineup Based Permissions

Want to allow certain users a more extensive library? Or are you concerned with restricting channel access (does everyone need to be watching ESPN...)? With SnapStream 8.0, you can ensure your users are only accessing the channels they need.

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Additional New Features:

  • Password reset functionality
  • Composite/S-video input support on the SnapStream Encoder
  • True full-screen experience
  • Playlist sorting
  • SnapStream Set-Top Box support.

Read the full release notes.



Schedule Upgrade to  8.0

(Usually 1 hour)

SnapStream's support team will perform the upgrade via a remote session.

 Book a Time Now

For most users, you won’t need to uninstall and reinstall a new version of the SnapStream Web Player. Once your system admin upgrades your SnapStream to 8.0, your users will be ready to go.


 

Webinar: SnapStream 8.0

Wednesday, Nov 16th at 1pm

 

 Sign Up for 8.0 Webinar

SnapStream Advanced: Uploading Media

October 19 2016 by Eric Cohn

In our next post outlining advanced features of the SnapStream software, we'll take a look at uploading video and audio into your media library. Like playlists and merging, SnapStream's uploading feature is a great advanced tool for SnapStream power-users.

Using SnapStream's upload functionality, you can add compatible video and audio content directly into your SnapStream library. Once it has been uploaded, you can use the full suite of SnapStream's features to create social media posts, clip, share and transcode the clips. Follow along below to learn how you can use this great feature.


Uploading Media 

1. Select the upload button from the SnapStream Library. (Note: You will need the "Upload Media Items" permission enabled for this button to be in the library)

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2. Select the file to be uploaded. If you have an .SRT subtitle file, you can include the SRT file alongside the video upload to provide captions for your video.

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3. Once the file is uploaded, the software will prompt you to edit any file information for the recording. Click "Save" to add the recording to your library. 

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Making TV clips (& pop culture headlines) at E! News.

October 10 2016 by Sara Howard

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Stefan_Lysenko.pngNBCUniversal is one of the longest running users of SnapStream. From “The Soup” to E! News, they’ve got every SnapStream use case covered. The man behind it all, the pulse of SnapStream at NBCUniversal is Stefan Lysenko. His role was created to manage SnapStream, so he knows the platform in and out, backward and forward. He spoke with us and shared some of his workflows and tips for managing the platform and how SnapStream, and his role, have changed over the years.

 

Stefan is a unique customer for SnapStream. He manages requests from ALL shows or departments at NBCUniversal (E! News, Bravo, Access Hollywood, E! Online, E! News Now) and uses SnapStream to record, clip and share. NBCUniversal has one of the largest SnapStream setups with 50 channels being recorded simultaneously, 12 shows/teams using the platform and 9TB of storage per tuner card. It's a monster setup.

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Q: Tell me about your role at NBC Universal?

Stefan: I manage SnapStream at NBC Universal as I am the main contact overseeing the platform. Everyone will tap me first to find a solution to address the current challenge, issue or question for TV recordings. As far as maintenance, I handle all the conflicts. We can record 50 things simultaneously, so I manage the priority list to make sure everyone gets their needs met.

We also have a backup TV tuner, to ensure we don’t miss any recordings. I’ve developed a “hunch” recording. Because we have the ability to record so many things, sometimes I can take a look and think, “someone is going to want that”. I get plenty of requests from people that may have missed a recording and they’re double checking with me to see if I happened to grab it. When things go wrong, if there’s a bad tuner, etc. I’m the first one to address the issue, and get one of our engineering team members to address the issue. At the same time, I’m trying to find a way to get our production team the show they need. So, that’s when I may tap into the backup server.

Q: Do all of the shows under NBCUniversal that use SnapStream go through you?

Stefan: Exactly, my role was has been created around this. We’ve been a SnapStream customer since it’s infancy, and you’ve all done so much to expand and evolve the platform.  Our SnapStream use has really broadened over the years.

 

 

Some of the NBC groups using SnapStream have very unique tastes and needs. For instance, “The Soup” focused on clipping really odd moments in television and pop culture with commentary by a comedian (Joel McHale). They had PA (production assistant) scouring all these odd cable shows, finding these wacky things, using that to build the show. Whereas, E! News is very traditional.

Our entire SnapStream user base is very diverse, there are so many different uses. We have some groups that are recording things just to see the commercials.

 


We’ve been a SnapStream customer since it’s infancy, and you’ve all done so much to expand and evolve the platform.  Our SnapStream use has really broadened over the years."


 

Q: Can you walk me through your SnapStream workflow?

Stefan: And now to our workflow..!  We've been able to manage our SnapStream workflow with only one full-time employee (myself).

When new users are added, they are logged into the SnapStream system and  given a small welcome packet outlining the SnapStream tools and details along with the SnapStream login link used for access.  

TV show searching and clipping details are outlined for our new users and the new social media tools are highlighted since they are powerful, seldom used tools that SnapStream has recently added to their software. New users are given a SnapStream TV show recording request link/template, so that they can request recordings directly through our team.  

Last but not least, new users are added to our SnapStream group email list so that all users can be notified and updated with one single email contact, while they're also given a SnapStream Operational group email address that accesses our core team directly (including SnapStream engineering) in times of important needs.



“SnapStream is doing amazing things. They’re always meeting our needs regarding our truly unique workflows.”


 

Q: How has SnapStream impacted the workflow at NBC Universal? Did it replace another system, or did SnapStream open up an entirely new department?

Stefan: We’ve used SnapStream from the beginning. When SnapStream came out with the most current version, our department leaders asked me to research similar companies to find a comparable solution before our upgrade. I tried, but I came back and said “I suggest we stick with SnapStream”. 

SnapStream is doing amazing things, and they’re always meeting our needs regarding our truly unique workflows.

Q: Which shows are using SnapStream the most, which ones are seeing the most success with the platform?

Stefan: When it was on-air, The Soup was a huge user of SnapStream. 

Currently, our biggest user is E! NewsOn a consistent daily basis, E! News is clipping off segments or scenes from such shows as Live with Kelly, The Voice, The Today Show, Jimmy Kimmel Live, Good Morning America and Dancing with the Stars to name a few.  Those clips are then inserted into packages and edits that run on-air.  For example, Jimmy Kimmel’s Mean Tweets segment would be clipped off in order to air on E! News.  Or when Kelly Ripa returned to work from being away after Michael Strahan’s announcement – her first day back & monologue was clipped off and edited into a package that aired on E! News. 

On the Digital side we’re doing a lot of the same work.  On Tuesday night for example when the two Dancing with the Stars “Pros” got engaged, E! Online editors clipped that segment and posted it on our site along with a write up of what happened on set.

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As a social posting, we'll pull Live from the Red Carpet or during an actual award show.  Social would grab the moment off the Oscar’s telecast where Jennifer Lawrence fell going up the stairs to accept her award and would create a GIF on our pages at that moment after it happened.


Bravo
is a big user for monitoring their own shows. They aren’t Bravo_TV.svg.pngbuilding a show with it, but they’re using it in their broadcasts.

Q: Is there one aspect of SnapStream you see as particularly beneficial to your organization? One feature you couldn’t live without?

Stefan: We’re in a phase with our user groups being so traditional. They really been sticking with the key features of SnapStream, recording and clipping. One thing I believe to be underused is the social media aspect. Sharing clips to Twitter and Facebook. There’s so much that can be done there, you could really have just one person dedicated to the social media aspect of SnapStream.

The team at SnapStream has been incredibly helpful and supportive of us, they have our back. And I enjoy pleasing our users. When you get that appreciation from your users and the support from the SnapStream team, it’s just icing on the cake.

I'm always amazed at what SnapStream is doing, my excitement remains unwavering."

 


I'm always amazed at what SnapStream is doing, my excitement remains unwavering.




SnapStream Advanced: Playlists and Merging

September 30 2016 by Eric Cohn

In my last post we took a look at some of our most popular resources for using SnapStream. SnapStream cheat sheets, how-to pages, and help file are great resources to get comfortable using the software.

In this series of posts we'll take a look at some of the more advanced features that can be added to your SnapStream workflow to take full advantage of the software's power. In our first post, we'll take a look at playlists and merging, an incredibly helpful tool for presenting the TV clips and recordings you've created with SnapStream.


Playlists and Merging

Now that you've mastered the art of clipping, often the next step will be reviewing the clips. SnapStream's playlist feature allows consecutive playback of two or more clips or recordings.

This is great for meetings, lectures and presentations where you need to review or discuss multiple recordings. SnapStream even gives you the option to merge all of your recordings into a single clip comprised of all of the recordings in your playlist. Follow the steps below to create a playlist and a merged video.

1. Simply select the media you would like to add to the playlist, choose "More Actions" and select "Add to Playlist." You will be prompted to select a name for the playlist or choose a pre-existing playlist. 

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2. Selecting "Playlists" in the Library will show you all of the different playlists that have been created. To review the recordings, push the Capture.png button on the playlist. Playback of the first recording will begin in the webplayer. To select between playlist items, use the back.png and forward.png buttons.

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3. To merge all recordings in a playlist, click threebuttons.png  and select the "Merge" button. You can choose the file format, target quality, tags and title of the merged file before you begin the merging process. 

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4. Once the merge has been completed, the finished merged file will be in your clips folder.

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Government agencies & PIOs that are winning on Twitter & Facebook

September 21 2016 by Sara Howard

Government agencies have a unique challenge managing their presence on social media. It's not easy to balance a trustworthy and informative presence with a human voice - and maybe some occasional fun. Check out how these government agencies are keeping their audiences informed and engaged with the power of Twitter, Facebook and Instagram.

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Twitter

NASA (@NASA)

It's one of the most followed government accounts with over 8 million followers. NASA does a great job of interacting with fans, and are a continuous example of how a government social media account should be handled. NASA has helped a new era of citizens stay engaged and interested in space exploration via social media.

PIO Mike Jachles (@BSO_Mike)

Mike Jachles serves as the primary PIO for the Department of Fire Rescue and Emergency Services within the Broward County Sheriff’s Office in Florida. Citizens should keep a close eye on his twitter feed for updates to breaking news stories and heartwarming animal rescues.

City of Las Vegas (@CityOfLasVegas)

They're continuously sharing up-to-date information on city events, hosting Twitter chats, and live-tweeting major events. They stay engaged with the residents by encouraging feedback and responding to comments. They're keeping their audience informed and simultaneously telling an amazing story about their city. (We also think their GIF game is super strong! 💪) 



Instagram

U.S. Department of the Interior (@usinterior)

No one shows off the beauty and diversity of America quite like the Department of the Interior. And there's no better place to do it than on Instagram. Don't let the name fool you, prepare youself for truly beautiful landscapes and the thing the internet loves the most... adorable baby animals. 

 

 

NASA (@NASA)

Yes, we've included NASA twice. They do such an amazing job that when recounting the best government agencies on social media, it's hard not keep coming back to NASA. Instagram is the perfect way for the agency to share the beauty of space with an entirely new generation of Americans.

 

A photo posted by NASA (@nasa) on

 

TSA (@TSA)

Before you go rolling your eyes as you remember your last encounter with TSA... get a new look at this government organization through the lense of Instagram. Both entertaining and informative, they regularly post tips and tricks (#TSATravelTips), as well as bizzare and interesting finds (#TSAGoodCatch).

 

A photo posted by TSA (@tsa) on


 
Facebook

FEMA (@FEMA)

FEMA has a great Facebook page, with plenty of preparedness planning checklists. They also do a great job with updates and combining of text and graphics to keep their fans engaged.

 

City of New York (@nycmayorsoffice)

The City of New York's Facebook page is focused on celebrating stories of hope and inspiration, as well as keeping the citizens informed on the latest across the city.

Meet Team SnapStream - Marlon in Quality Assurance

September 15 2016 by Sara Howard

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Welcome to the second edition of Meet Team SnapStream, where we introduce you to the people behind the scenes. Today we're talking to Marlon Dait, QA Tester, who has been at SnapStream for just over 2 years.

What is a QA Tester?

Marlon: First of all, QA is not question and answer, it's Quality Assurance. Which means making sure that our product can be used by a wide margin of people. People using different operating systems, different browsers, etc. Making sure our product works in any environment.

We have to do a lot of back and forth with the developers, testing out their code. If it isn't working the way it should, we have to work with them to remedy that, and if it works we pass it off as fixed.

 

Background:

Marlon: This is my first dive into the QA field. Before SnapStream, I worked in a general IT position. I fixed issues on computers or wrote simple macros scripts in Visual Basic. When I first got here, my manager gave me a few books on how to QA and how to QA better.

I realized that a lot of the QA work flow is something I identify with, so it was a natural progression to go from IT to QA. A lot of the skills transferred over with ease. 

Marlon's QA reading recommendation:

How to Break Software: A Practical Guide to Testing by James A. Whittaker

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The best thing about being a QA Tester:

Marlon: Being a QA tester in itself is great, but being a QA tester at SnapStream is amazing. The atmosphere is incredibly relaxed. It's great to have a team around you that knows how to do things and has arcane knowledge of our product's past.

The environment is also great because it's a nerd accepting culture.  I don't have to hide that I like to go to Renaissance Festival!  It's an accepting culture for anything that you want to nerd-out on, from Pokemon to Football. 

Favorite SnapStream Feature:

Marlon: So, I actually use our product quite a bit... I think the term is called "eating your own dog food". It's where you use your own product yourself. We test on a lot of the clips we record, so clipping out sections of recordings is something I do a lot. I'll notice a particularly interesting or funny clip, and I like to share it with my friends.

For instance, I was testing out MP4 playback to make sure there were no artifacts in the recording, no out of sync issues or skipping. I have to watch the file through to it's entirety, making sure it works, time shifting around, etc. I came across a teaser for a news segment talking about the dangers of flip-flops (there's a lot of flip-flop wearing here at SnapStream).

I just had to clip this out and share it with my friends.

Clip and share is my favorite SnapStream feature because you grab things instantly, right in the moment and share them immediately. 

SnapStream hosts monthly, company-sponsored outings. What's your favorite non-work, work function?

Marlon: There are so many great things we do. The most recent company outing we had was Painting with a Twist, which was really cool. They gave us wine and food and they had great music! We also had a Top Golf outing, which was fun even though I don't play golf. I just channeled my inner Happy Gilmore. 

Dog tax:

Ein

Ein isn't just Marlon's stuffed Corgi... she's a real, live Corgi!

Framing the Story with Video: How the Washington Examiner Increases Social Engagement.

September 09 2016 by Sara Howard

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Sean_Langille.pngStarted in 2005 as a print publicationThe Washington Examiner is today one of our most active social customers. They're dedicated to engaging readers by bringing them the latest in breaking news and politics.  

One of the driving forces behind this engagement is Sean Langille (fun fact about Sean, he started writing for his city newspaper when he was in 2nd grade). He was nice enough to chat with us about best practices for social engagement and what life was like before SnapStream.

Q: Can you tell me a little bit about your role at the Washington Examiner?

Sean: I have the title of Digital Engagement Editor, so I work a lot with social media and different ways to digitally market our product. But I also work with vendors to find ways that we can enhance our product. Part of my job is helping to drive digital strategy in Facebook and Twitter and our multi-media content, working with interns to help curate that content.

Q: What is your thought-process behind portraying a visual strategy?

Sean: When we tell a story we try to move beyond just using the text. It’s about using infographics, photos and videos. For instance, just now I was using SnapStream to clip the president saying that Donald Trump was “unfit and woefully unprepared”. We understand that people are going to read text, but we have to offer our audience infographics, imagery and video elements. If they can click through and watch a video of Obama saying the quote, then it provides a much stronger presentation.



"When we tell a story we try to move beyond just using the text. It’s about using infographics, photos and videos".



Q: 
Can you tell me how you and your team are using SnapStream? How do you find that it is most effective?

Sean: The way it usually works is that we have interns help us use SnapStream. Usually myself and the other digital editor will  watch videos and speeches and we’ll call out to the interns and say “hey, Obama said this…”. When we’re at the conventions and there are speakers, we’ll all be monitoring it. We actually have a dedicated "Slack" channel that is actually called “SnapStream”, and we can post in there “hey, so-and-so said this, who can grab it?”. The interns cut that up, and then I go through that in the library and further fine-tune it. From there, we put it out to Twitter or Facebook, using "ShowSqueeze" to put it out to Facebook.

washington_examiner_tweet1.pngWe use a social distribution platform called “SocialFlow”, so sometimes we’ll do a combination of directly publishing from SnapStream or sometimes we’ll put it directly into SocialFlow to best optimize when that video should go out. We’d love to see an option to recycle from within SnapStream (UPDATE! This functionality is now available in SnapStream 7.2). For instance, we had one yesterday… Pat Smith was on CNN and we tweeted it out and got 300+ retweets with just that video. We know that kind of content is popular with our audience so it would be great if we had a way to re-package that.

 



"Now that we have SnapStream, within minutes or seconds of someone saying something newsworthy, we can get that out and be ahead of our competition".


 

Sean: Prior to SnapStream, during a debate or big event night, trey_gowdy.pngwe would know when these videos happen so we’d be clipping off of some live stream, literally screen grabbing and then getting it to our video team and then have to wait for editing to push that out.


Now that we have SnapStream, within minutes or seconds of someone saying something newsworthy, we can get that out and be ahead of our competition. If we’re the first one to it, then it takes off. It’s something as simple as Trey Gowdy on "Meet the Press" saying “I endorse Donald Trump”, we take that phrase, put it out there and we’re one of the first. With the amount of social engagement it can drive… I don’t think we could live without it.

Q: Can you tell me about the team workflow?

Sean: Myself and my digital editor will tell the interns about someone being on tv, or a speech, or event. We’ll have interns monitoring these events, and we’ll notice certain soundbites, telling them to pay attention to when a particular person speaks, or to look out for certain terms. What we usually have them do is pay attention to the newsmakers or the broader bites. But with their own initiative, they’re able to look at more content and ask us what we think of additional items. 

Sometimes it’s not about what is being said, but physical reactions. People make weird faces, or we’ll catch interesting things like when CSPAN flashed WikiLeaks during Hillary Clinton’s speech. So we’re able to go back into these clips and create GIFs to capture these interesting little moments… like when we captured Hillary Clinton’s weird reaction to fireworks. 

 

Q: How do you manage the timing of social posts? Social happens in an instant, how do you make sure that you’re heard?

Sean: It’s about staying in time, but sometimes offering a little bit different. Can we capture the side that no one else is looking at, getting the contrarian viewpoint. Showing the different sides of the story and not just the one that is popular.

Q: How are you using this for conventions?

Sean: We have setup VPNs, so that people can log into SnapStream wherever they are. This is what we did at the conventions. Overall, things were functioning well and we were able to log in and clip things, as well as coordinate with the interns back in DC.

Q: So, you being away from the office isn’t constricting your ability to post videos and GIFs on Twitter and Facebook?

Sean: No, not at all.



"We’re using SnapStream to transform the way we do social".



Q: How are you framing the conversation, how are you getting the best reactions?

Sean: It’s about keeping track of what everyone else is doing. We use a lot of listening tools to see what the competition is doing. But we’re trying to advance the story. There is the story of Trump fighting with the Kahn family, as compared to the woman who lost her son in Benghazi speaking at the Republican download.pngNational Convention. We wanted to see what the reaction was to the media coverage of both, and we were one of the few that was using SnapStream to put those videos out there. It’s about being aware of the storyline that everyone else is doing, but what are the other emerging storylines coming out of this.

Sometimes it’s about going beyond the other clips that everyone else is putting out. We want to be thought of as a place where you know you can go to get a good snapshot of what was said at the conventions. Essentially, you have a highlight reel of what everyone said. If you look through our Twitter stream and what we did on Facebook during the convention, we put out 100’s of SnapStream videos, using it as a tool for engagement. 

 

Q: Why is this something that you are passionate about, where did this need to “show both sides” come from?

Sean: I have always been of the mindset that everyone else is covering it the same way, let’s advance the story and see what the other voices are. There are so many voices saying the same thing that in order to differentiate yourself, you have to find ways and find the content that will balance that out. But also, there are stories that will get buried because people are so wrapped up talking about one thing. 

What I’m most passionate about is telling the story well. You have to have all the elements to do that, whether it’s infographics, video… because news now isn’t just text. When you click on a news story, what’s going to keep you on the page the longest? We want to establish ourselves as an authority for a certain kind of content. So that if you want this kind of content, we are where you go. 

Q: Thank you so much for speaking with me Sean, is there anything else you wanted to add or talk about before we wrap up?

Sean: We’re using SnapStream to transform the way we do social. We’re trying to reach a society that’s a little bit ADD, and entice them to actually read a news story. I think the larger story is how news outlets are using every tool at their disposal, especially SnapStream, to make sure that news as a written medium doesn’t die.

 


 

About Sean Langille

Sean Langille is Digital Engagement Editor for the Washington Examiner. He also serves as an associate producer for Fox News Channel, where he aided in the launch of the Fox News First daily political email newsletter. Sean also has an extensive radio background having produced "The Laura Ingraham Show" and working as an on-air host in Virginia and Massachusetts.

 

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