SnapStream Blog

SnapStream’s Top 10 Super Bowl Commercials

February 06 2012 by Rachel Eichenbaum and Joel Gabiola

Super Bowl commercials air pretty fast. If you don’t stop and look around once in a while (in between gnawing on buffalo wings and guzzling beer), you could miss the best ones! Based on our selection of favorites from Super Bowl XLVI, we can conclude that SnapStream is made up of dog lovers and Betty White enthusiasts. Who knew?

An estimated 111.3 million people watched this year's Super Bowl, making it the most watched television show in U.S. History. In case you missed it, we created a 15-second recap of all the greatest ads to catch you up to speed. (Click below.)

Whew, that was a rush of subliminal messaging! We put that together using our very own TV recording and search technology. Now, for the unabridged versions. Please enjoy SnapStream’s handpicked favorites of Super Bowl XLVI, on the house!

1. Doritos: "Man’s Best Friend"
Did you know that Doritos commercials are all user-generated? It's pretty cool, because both of their ads landed in our top picks. In this one, Doritos are centered as the dog’s mischievous bribe to his owner, in regards to the whereabouts of their missing cat. Sorry, Fluffy.
TV search term: “Cat”

2. Honda: “Matthew’s Day Off”
Matthew Broderick easily falls back into the character of Ferris Bueller, the role of a charming, clever high-school slacker which made him famous at the age of 23. In this spinoff, Broderick plays hooky in a red Honda CR-V instead of the red 1961 Ferrari GT California featured in the original film.
TV search term: “Broderick”

3. Bud Light: “Rescue Dog”
This is Pavlovian conditioning at its finest! A "rescue dog" named Weego is expertly trained to fetch Bud Light bottles whenever somebody says, “here we go.” Get it? "Here, Weego!" Clearly, Weego is prepared to handle the most urgent of emergencies, like needing a beer in your hand stat.
TV search terms: “Here we go”

4. Skechers: “Go Run”
Apparently we swoon over anything that includes a cute dog, and an underdog, at that. We also thought the CGI moonwalking was competitive to Michael Jackon's. Do you think Mr. Quiggly is an adequate replacement for the former Skechers spokesperson, Kim Kardashian?
TV search term: “Skechers”

5. The Voice: “Vocal Combat”
Dear Betty White, it is about time someone loved you for more than your body! She's America’s original and most wanted cougar, but with a mix of, "Awww, will you be my grandma?" Hey Betty, SnapStream would love to have you around, knitting sweaters and baking cookies every day.
TV search terms: “The Voice”

6. Volkswagen: “Dog Strikes Back”
At SnapStream, we're participating in a fitness challenge, so we admire this dog’s aspiration to get in shape. Plus, anything with Star Wars wins us over. Did you think the dog was funnier than the Vader kid?
TV search terms: “Get up offa that thing”

Doritos: Slingshot Baby
7. Doritos: “Slingshot Baby”
Another piece of consumer-generated gold for Doritos. Our favorite part is when the baby propels forward in slow-mo. Everything else in the world freezes in that moment of airborne bliss. There’s just nothing like snacking on nacho cheese Doritos with grandma on a sunny day.
TV search terms: “Doritos”

8. Oikos Yogurt: “The Tease”
We were all a big fan of John Stamos on Glee last season, so we were excited to see him make another televised appearance during the Super Bowl. Stamos proudly represents his Greek heritage in the name of protein-packed yogurt. Ladies, would you share your Oikos with John Stamos?
TV search terms: “Oikos”

9. Acura: “Transactions”
We have some serious car buffs in our office, but nothing like Jerry Seinfeld and Jay Leno. These two comedians are well-known for their automobile enthusiasm and collections. We totally want Leno's flying squirrel suit to make our daily commutes more like super hero missions.
TV search terms: “Acura”

10. Chevrolet: “Stunt Anthem”
The stunts featured in this spot were totally extreme and off the wall, just like us. Bravo to Chevy for an excellent musical choice to fuel this epic series of stunts. We could also wax nostalgic about the car’s name, Sonic.
TV search terms: “Chevy Sonic”

And that concludes our Top 10 Favorite Super Bowl Commercials of 2012. What were your favorites this year, and why?

My Inside Look at TV Monitoring and PR for the Music Industry

October 11 2011 by SamHouston

Raise your hand if you remember high school. Keep your hand raised if you remember how easily rumors started. Gossip spreads faster than a wildfire, and we in Texas know a thing or two about wildfires! He said, she said, they said, we said… who can keep up with it all? High school gossip is not unlike Hollywood gossip.

Today we’re going to talk about the music industry and how SnapStream is applicable in managing these “gossip wildfires” that are very difficult to control. As someone who has worked in the industry before, I can tell you from a firsthand experience how useful this kind of technology can be.


Oftentimes we’ll hear about Lady Gaga’s latest fashion statement before we've heard about a local news story. It’s how our society works. Us “common folk” love to talk about our famous friends-from-afar. We know more about Beyoncé than we do our city councilmen! So naturally, when something big happens in their lives, we all get to Facebooking, Tweeting and (for all you people stuck in the mid-2000’s) MySpacing, what we just heard on TV regarding these events.

Now here’s something to think about: What if you were Beyoncé’s public relations manager? What if it was your job to make sure everything said on TV about your client was accurate? Not to mention, you want to promote as much positive coverage as possible. Imagine how overwhelming that would be. How can one person manage to catch everything MTV, VH1, BET, CMT, NBC, CBS, ABC, and other stations broadcast? Ah, I’m so glad you asked that question. SnapStream is the answer!

(Click image to enlarge)

They say there’s no such thing as bad publicity, which I can agree with to some extent. But at the same time, there are some things you’d rather not have spread around about your client. I think the more accurate distinction would be: Publicity vs. Better Publicity. For example, if your client is Lady Gaga, you’d want to encourage ample press coverage of her meeting with President Obama about equality and human rights. She’s fighting for an amazing cause and this would strengthen her public image. However, if you were Britney Spears’s PR manager, you’d most likely want to keep the number of stories about her impromptu marriages, shaved head, failed drug tests, etc. (the “dark Britney years”) to a minimum.

With SnapStream, you can set up multiple channels to record 24/7 so you don’t miss a minute of air time on any channel you’d want to monitor. Then, using our powerful search technology that scans closed-caption data, you can simply type in the name of your artist and instantly see a list of any relevant mentions from literally thousands of hours of TV. Just like that! Plus, you’ll see a small excerpt of the text transcript, so you can browse through the gist of each TV show.

(Click image to enlarge)

Think of how much time that would save you and how much more efficiently you could monitor news coverage! You can even set up e-mail alerts to notify you every time your mentions occur—weekly, daily, hourly, or near real time. So next time you're out lunching with your client in Beverly Hills, away from the TV, you can relax knowing that SnapStream is on damage patrol. It will tell you immediately when the first spark of gossip ignites.

There you have it, an “Inside Look” from the “Inside Sales” guy here at SnapStream. Thanks for reading my blog, and feel free to ask me any more questions you may have at I will now send you off with this last piece of advice: As Smokey the Bear once said, “Only you can prevent forest fires, yet only SnapStream can prevent gossip fires.” Or... something like that.

SnapStream is:
  • how The Daily Show finds TV clips for their show
  • how organizations clip TV to Twitter and Facebook
  • how broadcasters can monitor their feeds for regulatory compliance
  • and more

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