In our Customer Spotlight series, we highlight SnapStream customers and the important work they are doing.
With the world at our fingertips, it’s more important than ever to know what news you can trust. Launched in May 2004, D.C. based Media Matters for America is dedicated to stopping the spread of misinformation in the U.S. media. In order to monitor, analyze, and correct conservative misinformation, MMFA produces both rapid-response pieces and long-form, analytics-based research.
Much of America wondered how we were going to process two presidential town halls that replaced the cancelled debate during the 2020 presidential campaign. In response, the Gregory Brothers, in collaboration with Darren Criss, used video effects to create “an alternate reality,” where the opponents sang their arguments to each other. These melodies were created by “songifying” found footage, which is the process of applying audio pitch correction to the spoken voice to make it sound like music. The video gives you a pretty good idea of what both candidates discussed in reality (at their separate town halls), and the music is likely to get stuck in your head.
Given Aaron Rupar’s half a million Twitter followers, his work is obviously popular, but why? As a millennial, I haven’t turned on cable TV in more than 5 years. Like much of my generation and the country, I get my news from the Internet and social media. Using short videos to share news stories on his Twitter feed and in his writing with Vox, Rupar connects Internet and social media users to the world of TV watchers, shedding light on the filter through which much of America receives news and information.