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SnapStream Blog

Using SnapStream to study children's television

November 26 2008 by Rakesh

One field where SnapStream's TV search technology is having an impact is broadcast television research in the field of journalism. Rather than manually transcribing TV broadcasts for the purposes of content analysis, researchers are using SnapStream to automatically retrieve full transcripts for TV shows.

We recently heard from one such customer, Dr. Nancy Jennings from the University of Cincinatti. Broadly, Dr. Jennings' research has focused on children and the media (this article talks more about Dr. Jennings' research background). Dr. Jennings' current research, for which she is using SnapStream, seeks to inform the development of television and online media that increases in literacy young children:

"I'm very pleased with the SnapStream server. I have used it thus far to record Saturday and Sunday morning children's shows for the entire month of October on 8 different channels simultaneously. I'm just beginning to get through that data, so I don't have any findings yet. But it was such a pleasure using the server compared to how I was doing it before...literally having 8 different VCRs taping different shows on different machines, then having to digitize them after that. I also recorded 2 of 3 presidential debates and the vice-presidential debate on the SnapStream on several different stations at once. I'm curious to look at the commentary of the debates by the different stations, and now I can code it by time stamp as well. It has also helped me with some experimental studies of educational television that I'm doing. Through use of the SnapStream server, I was able to record programming on HBOFamily called Happily Ever After which has inspired a new line of research with a PBS Ready-To-Learn program called Super Why. Also, the transcription function is phenomenal! I'm sure that would come in handy with content analysis of language use. I'm hoping I may use that with another study on another PBS Ready-To-Learn program called MarthaSpeaks."

SnapStream generates buzz at George Washington University

March 06 2008 by Melissa Kidonakis

George Washington University’s independent student newspaper, the GW Hatchet, reports on the use of our SnapStream Enterprise product in the School of Media and Public Affairs. The story highlights the impact that SnapStream's television search technology will have at GWU's public policy and journalism schools, making it so that faculty and students can search television broadcasts for educational research and analysis. A few choice quotes:

Sean Aday, an associate professor at GWU, says:

"It's a great tool for research. For example, with the recent news about the U.S. embassy in Serbia, we could collect and compare coverage from all the networks. Graduate students, especially in the research methods class, will be able to conduct their own content analysis.”

Paul Fucito, GWU's director of communications, says:

"It takes seconds and minutes now to do what took weeks or months. After recording, let's say a month of Andersen Cooper, you can then go back type in relevant keywords, find the clips that apply and watch those segments."

Article: SMPA acquires TiVo-like technology

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