SXSW kicks off this week in Austin, and for teams working across media, journalism, communications, live events, and audience intelligence, this year’s lineup includes several sessions worth keeping on your radar.
From the future of news and journalism in the creator era to AI, sports media, and the cultural shift shaping new media, these conversations are especially relevant for organizations that rely on real-time media monitoring and fast access to key moments.
Here are seven SXSW sessions SnapStream customers may want to follow:
1. Featured Session: The Future of News
A timely look at where news is headed next — and how audiences, platforms, and publishers are adapting in real time.
Link: https://schedule.sxsw.com/events/PP1149033
2. The End of News? Defining Journalism in the Creator Era
As creators continue to reshape how information spreads, this session explores what journalism looks like in a more fragmented, personality-driven media environment.
Link: https://schedule.sxsw.com/events/PP1162896
3. A.I. News That’s Fit to Print
AI is rapidly changing how news is produced, distributed, and consumed. This session should offer useful perspective for teams tracking how technology is influencing editorial workflows and media strategy.
Link: https://schedule.sxsw.com/events/PP1150092
4. When Innovation Meets Competition: The New Era of Global Sports
Sports media continues to evolve across streaming, rights, international audiences, and new formats. This session is especially relevant for teams monitoring sports business and live event coverage.
Link: https://schedule.sxsw.com/events/PP1162936
5. Raging Moderates Live
Political media and commentary remain central to the broader news cycle. This live session may be one to watch for teams following public affairs, opinion media, and political conversation.
Link: https://schedule.sxsw.com/events/PP1163036
6. Pivot Live
Live conversations from influential media voices can quickly generate headlines, clips, and social discussion. Expect this one to create moments worth tracking.
Link: https://schedule.sxsw.com/events/PP1162997
7. Vibe Shift: How New Media Upended Our Ideas and Aesthetics
A broader look at how new media has changed not just distribution, but culture itself — from taste and identity to influence and storytelling.
Link: https://schedule.sxsw.com/events/PP1162408
