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SnapStream rocked the PIO Section at #IACP2010

October 22 2010 by Rachel Abbott

Mickey Mouse knows what's up: Police Chiefs have invaded Orlando, FL, gathering from all around the globe at the International Association of Chief of Police Annual Conference Oct. 23-27. It's their 117th annual gathering. (Since 1893, folks!)

From patrolling on horseback at the turn of the century to searching TV in the new millennium, IACP has come a long way as the world's largest oldest and largest association of law enforcement executives.

On Saturday, Oct. 23, SnapStream's CEO Rakesh Agrawal and Senior Sales Engineer Tom Wilson led a session in the Public Information Officers section track. Our friends at the Plano Police Department (TX) and Lee County Sheriff's Office (FL), Officer Rick McDonald and Lieutenant Larry King respectively, participated in the panel discussion as well.

Both PIOs are SnapStream users who rely on TV search technology in their day-to-day media communications. The topic of discussion, "Instant Television Communication to your iPhone and other Applications During a Crisis," included case studies from Plano PD and Lee County detailing their uses of search, clipping and TV Alerts in action. If you'd like a copy of the presentation, send an e-mail to

Here's one example from Lee County Sheriff's Office (LCSO). When the State Attorney's Office dropped murder charges on two suspects arrested by LCSO, local media all used the word "botched" in reference to the investigation. At no point did the District Attorney (or anyone) use this term. See for yourself how this was a flagrant case of the media "piling on." PIO Lt. King brought this reel into a meeting between public safety and the media: prepared, supporting evidence using SnapStream.

This year, IACP attracted nearly 14,000 attendees with members diversified from over 100 countries. The workshops provide excellent training opportunities in law enforcement leadership, tackling new, yet important issues like social media policy and outreach and media response with TV search technology. For conference updates, visit the IACP 2010 Blog or follow @IACPOfficial on Twitter.

What is SnapStream? There's an unlimited amount of video content out there: 24/7 news channels, breaking news events, sports, talk shows, awards galas, entertainment shows, and so much more.

SnapStream makes a real-time news and media search engine that makes it fast and easy to find the video moments that support our customers telling great stories.

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