Have you ever wondered how Jon Stewart, Steven Colbert and John Oliver are able to sift through all the chaos of cable news to bring you the most ridiculous of the ridiculous?
Like a media-focused Indiana Jones, Editor Tony Maglio from TheWrap.com set out to explore just how these shows are able to stay current with face-paced news and media night-after-night. What he discovered was the secret technology behind your favorite late-night comedy shows. (Spoiler Alert: The secret technology is SnapStream!)
If you've heard of SnapStream's TV monitoring technology, you've likely heard The Daily Show with Jon Stewartand The Colbert Report mentioned in the same breath. While we can't take credit for Jon Stewart's acerbic on-air personality or Stephen Colbert's deadpan delivery, we can say one thing: we are the television search technology behind the news-driven humor.
The Daily Show took a trailblazing comedic direction, focusing on politics, current events and the hypocrisy underlying it all. The show's editorial voice has become deeply influential to our society, confirmed in a phenomenon called "The Daily Show Effect," according to American Politics Research. Look at the books written about the topic, too! (See: News Parody and Political Satire Across the Globe)