Instead of highlighting the top brands and atheletes in social media sports, we decided to highlight the top 5 sports social media practitioners. These are individuals that have gained a tremendous following because they're a driving force behind the future of sports media. They don't just want to be heard, they want to build a community, adding value to the industry by starting an actual conversation. We learn new things everytime we read one of their tweets... and we know you will too.
1. Jessica Smith
Social Media Manager, Under Armour @WarJessEagleJessica Smith runs the social media content and community at Under Armour, and she's doing a stand up job. She's a refreshing presence that values good content and authentic connections. She's dedicated to cataloging the biggest moments from the sports media industry. She runs her own blog, socialnsport.com that delves into the successes of the sports industry in social media. Her unique approach to social content is evidenced in an article she wrote called "Twitter Approaches to Rethink", it's a quick read that's well worth your time.
2. Brian Moritz
Assistant Professor, SUNY Oswego @bpmoritzBrian is an incredibly accomplished journalist, with awards from some of the most presitgous academic associations and the brains behind sportsmediaguy.com...you can effectively say he's a sports journalism expert. He's another proponent of real content inside sports journalism, and not just "click-driven content-farm journalism".
Sports Media Guy: Moving beyond chasing clicks. https://t.co/A3GuUnGjGB— Brian Moritz (@bpmoritz) July 19, 2016
3. Brian BergerBrian Berger is a big name in the world of sports media, he's got plenty of experience and and business development and has done an amazing job creating an authentic and engaging sports media event in the Sports PR Summit. While invitation-only, the summit is aimed at bringing together senior level media members to engage in conversations, panel discussions and networking. It's definitely a major influencer in how the future of sports media will be played out.
4. Alicia Jessop
Sports Law Professor, University of Miami @Started in 2011, her blog, rulingsports.com takes an alternative approach to reporting sports media, from detailing the business world of sports to fan insights, it looks at the world of good news in sports. In a time where news in general seems to report only on the bad, it offers a refreshing perspective. RulingSports covers more than play by plays or gossip, you can gain insights into sports technology, law and philanthropy, bringing a well-rounded approach to sports blogs.
Is a female MLB player closer than we think? A look at MLB's strategy to attract female fans on Ruling Sports: https://t.co/jtYpa8Nwbt— Alicia Jessop (@RulingSports) July 12, 2016
5. Taylor Bloom and Simon OgusSports and technology combine as one in the form of SportTechie.com, which is increasingly becoming one of the go-to sources for the latest for innovative technology in sports. They put a lot of work into educating fans and industry professionals with interviews and in-depth analysis. Get industry insights, trending news or read product reviews that range from wearables and gear to mobile aps and digital media.
There are so many more influencers in the sports media world, and that number is only growing. These are just a select few of our personal favorites, but stay tuned to hear more about who is breaking the mold.
Interested to know more about SnapStream's influence on the sports world? Check out some of our other articles.