SnapStream Blog

Top 5 Social Media Sports Insiders

July 22 2016 by Sara Howard

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Instead of highlighting the top brands and atheletes in social media sports, we decided to highlight the top 5 sports social media practitioners. These are individuals that have gained a tremendous following because they're a driving force behind the future of sports media. They don't just want to be heard, they want to build a community, adding value to the industry by starting an actual conversation. We learn new things everytime we read one of their tweets... and we know you will too.

 


Jessica_Smith_-_Headshot.png1. Jessica Smith

Social Media Manager, Under Armour @WarJessEagle

Jessica Smith runs the social media content and community at Under Armour, and she's doing a stand up job.  She's a refreshing presence that values good content and authentic connections. She's dedicated to cataloging the biggest moments from the sports media industry. She runs her own blog, socialnsport.com that delves into the successes of the sports industry in social media. Her unique approach to social content is evidenced in an article she wrote called "Twitter Approaches to Rethink", it's a quick read that's well worth your time.

 

BrianMoritz-headshot.png2. Brian Moritz

Assistant Professor, SUNY Oswego  @bpmoritz

Brian is an incredibly accomplished journalist, with awards from some of the most presitgous academic associations and the brains behind sportsmediaguy.com...you can effectively say he's a sports journalism expert. He's another proponent of real content inside sports journalism, and not just "click-driven content-farm journalism". 

 

BrianBerger-headshot.png3. Brian Berger 

Host of @SBRadio and Founder/CEO of @SportsPRSummit

Brian Berger is a big name in the world of sports media, he's got plenty of experience and and business development and has done an amazing job creating an authentic and engaging sports media event in the Sports PR Summit. While invitation-only, the summit is aimed at bringing together senior level media members to engage in conversations, panel discussions and networking. It's definitely a major influencer in how the future of sports media will be played out.

 

AliciaJessop-headshot.png4. Alicia Jessop

Sports Law Professor, University of Miami @RulingSports

Started in 2011, her blog, rulingsports.com takes an alternative approach to reporting sports media, from detailing the business world of sports to fan insights, it looks at the world of good news in sports. In a time where news in general seems to report only on the bad, it offers a refreshing perspective. RulingSports covers more than play by plays or gossip, you can gain insights into sports technology, law and philanthropy, bringing a well-rounded approach to sports blogs.

 

sporttechie-headshot.png5. Taylor Bloom and Simon Ogus

Co-Founders, SportTechie @taylorhbloom @SimonOgus

Sports and technology combine as one in the form of SportTechie.com, which is increasingly becoming one of the go-to sources for the latest for innovative technology in sports. They put a lot of work into educating fans and industry professionals with interviews and in-depth analysis. Get industry insights, trending news or read product reviews that range from wearables and gear to mobile aps and digital media.


IN CONCLUSION:

There are so many more influencers in the sports media world, and that number is only growing. These are just a select few of our personal favorites, but stay tuned to hear more about who is breaking the mold.

 

Interested to know more about SnapStream's influence on the sports world? Check out some of our other articles.

SnapStream Gives the St. Louis Blues a Digital Boost

May 04 2016 by Eric Cohn

It’s time to put the old, laborious ways back on the bench, bring SnapStream into the game, and give fans the play-by-play posts they deserve. Social media connects fans with their favorite teams, but sharing action-packed visual content used to be a taxing process—long wait times, screenshots, numerous uploads and downloads.

 The St. Louis Blues Digital Team Use SnapStream During the NHL 2016 Post-Season

 

Matt Gardner, Senior Director of Promotions and Digital Strategy for the St. Louis Blues Hockey Club, oversees a team of digital strategists that are leading the NHL in providing a comprehensive digital experience for their fans. At the beginning of the 2015-2016 season, Matt and his team began looking for a digital solution that was as user friendly and as real-time as possible.

 

 

Their previous solution to share content to their main social media accounts, Facebook and Twitter, took too long to deliver content and required long waits and tedious edits. Clips of the Blues’ big goals, incredible passes and huge saves by their goalies could take up to 20 minutes to become available to the digital media team, if at all.

 

 

The Blues found their solution in SnapStream. SnapStream provides a real-time solution for the team, and allows them to clip any and all moments they want to share with their fans quickly and easily. “The turnaround time is now seconds,” said Gardner. “We see it live and we immediately jump into SnapStream. It goes straight to Twitter from there in seconds.” With SnapStream, goals can happen in real time, and a GIF, image, or video clip of the goal can be posted natively to social media, almost instantaneously.

 

 

Whether the Blues are at the Scottrade Center or on the road, all of the video feeds important to the digital media team are now accessible through SnapStream. Even the in-stadium feed can be accessed, allowing the digital team to share fun moments like the Kiss-Cam and overhead shots of the beginning puck drop.

As the Blues continue into the 2016 post-season, their innovative digital strategy team continues to recognize that SnapStream is a powerful tool for keeping their fans engaged on social media. Now, fans can feel the real-time rush of the game at their desk or on their mobile device. And, the digital team has more time to interact with fans, making them a larger part of the game and a vital part of the experience.

 

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