Houston, Texas, Nov. 3, 2015 - The NFL’s Jacksonville Jaguars have chosen SnapStream to power its new social media initiative to create and share GIFs with its more than 230,000 @Jaguars Twitter followers. SnapStream was selected for its ability to quickly and easily create GIFs and clips from live TV and post them directly to Twitter in seconds.
The Jaguars are also using SnapStream’s TV recording and archiving capabilities, and will have the ability to track mentions of players’ names on TV.
“This season we have a major initiative to use animated GIFs as part of our social content plan, but we needed a tool that would allow us to capture and convert video clips,” said Chris Burdett, Senior Digital Media Manager of the Jacksonville Jaguars. “SnapStream’s ability to create GIFs quickly is exactly what we need. With SnapStream, we can get a video or GIF from TV to Twitter and Facebook in 19 seconds. Before implementing SnapStream, it took 45 minutes.”
Launched in 2007 as a DVR for business, SnapStream enables organizations to record and store thousands of hours of TV content, watch TV recordings from a PC or Mac, and search TV content like Google lets you search the internet. Earlier this year, SnapStream launched Social TV tools, which make it easy to share live TV content on Twitter and Facebook in the form of video clips, GIFs and images. SnapStream’s social tools also provide a unique way to engage with fans in real time by only showing tweets that are relevant to the specific show they are watching.
“SnapStream exceeded our expectations by doing more than simply create GIFs,” Burdett said. “Our PR team can track any time the team or players are mentioned on TV. Our digital media team will be able to tag key moments in the game on live TV, so they can easily go back and find them later.”
“TV clips and GIFs are becoming a staple on social media. If you aren’t the fastest at getting a GIF or TV clip to Twitter or Facebook, someone else is going to beat you to it. Being the first to post a ‘mustsee TV moment’ can improve social reach and engagement,” said Rakesh Agrawal, CEO and Founder of SnapStream. “I’m excited that SnapStream is going to be a part of the Jacksonville Jaguars’ team. They are a fast-moving, hard-hitting team, and with our technology, their social team is going to be able to move faster and hit harder on Twitter and Facebook.”
The Jacksonville Jaguars join a host of successful shows, networks and government organizations, including “Last Week Tonight with John Oliver,” “The Daily Show,” MLB Network, and the U.S. Senate, that use SnapStream for clipping TV, content repurposing and video archival.
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